Jobs and Careers

Sr. Director, Customer Acquisitions

Greenville, United Statesfull_timeVerifiedPosted 10 Jul 2026

About the role

Brand: Purpose Financial

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

Competitive Wages
Health/Life Benefits
Health Savings Account plus Employer Seed
401(k) Savings Plan with Company Match
Paid Parental Leave
Company Paid Holidays
Paid Time Off including Volunteer Time
Tuition Reimbursement
Business Casual Environment
Rewards & Recognition Program
Employee Assistance Program
Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks

To learn more about Purpose Financial visit Purpose Financial Website.

Position Summary

Reporting directly to the Chief Growth Officer, the Senior Director of Customer Acquisition will spearhead all new customer growth strategies for Advance America. This leader will drive multi-channel marketing efforts across our 800+ branches and rapidly expanding digital business.

We are seeking a high-performance, data-driven, and customer-centric Direct-to-Consumer (D2C) marketer. The ideal candidate balances strategic thinking with a rigorous, hands-on execution style. You must possess a relentless "test-and-learn" mindset to optimize our Cost of Acquisition (CAC) across paid and organic channels. This is an exciting opportunity to directly shape our multi-year growth strategy.

Job Responsibility

Strategic Leadership & Multi-Channel Execution

Integrated Strategy: Lead the internal acquisition team and external agencies to execute a cohesive marketing strategy across digital channels (SEO/SEM, paid social, display, affiliates, digital video) and offline channels (Direct Mail, TV, radio, OOH).
Business Value Focus: Drive aggressive new customer growth targets while relentlessly managing marketing spend to optimize CPF (Cost per Funded) per the LTV/CAC guardrails.
Funnel Optimization: Own the post-click digital experience, including web landing pages and post-underwriting conversion metrics, to maximize conversion rates.

Data, Analytics & Testing

Data-Driven Insights: Partner with the Marketing Analytics team to maintain robust attribution models, track campaign efficiency, and deliver actionable performance insights.
Test & Learn: Foster a high-velocity testing environment to research, launch, and scale new acquisition concepts, targeting methodologies, and creative assets.
Performance Reporting: Analyze, and report on all marketing tactics, translating complex data into clear recommendations for senior management and key stakeholders.

Channel Optimization & Incubation

Paid Digital: Scale our 7-figure annual spend strategically while being data & insights driven
Direct Mail: Optimize and scale the company’s direct mail program by reducing production costs, testing creative layouts, and expanding target populations.
Affiliates & Lead Buying: Drive the incubation, testing, and scaling of lead-buying and affiliate marketing channels to ensure a strictly positive ROI.
Organic Search: Partner with external vendors to dominate search engine visibility (SEO/GEO/SEM), capturing high-intent demand to build a long-term competitive advantage.

Leadership