Associate Marketing Manager, Global Marketing - NBA 2K

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

As an Associate Marketing Manager, Global Marketing - NBA 2K,  you’ll be a key player in the execution and organization of global marketing plans for one of the world's most iconic sports gaming franchises. This role is ideal for a highly organized and motivated marketer with a knack for operations and a passion for gaming and sports. You'll work closely with a diverse team to help execute impactful campaigns and programs, ensuring every detail is managed with precision.

This position will be based in Novato, CA, with a requirement to be in the office three days a week.

What You Will Do

Support High-Impact Marketing Projects

● Assist in the execution of large-scale marketing and business initiatives from start to finish.

● Collaborate with various cross-functional teams, including Commercial, Product, Licensing, Partnerships, Creative, Player Connections, and International teams, as well as external agencies and partners.

● Help track project timelines, milestones, and deliverables to ensure campaigns stay on schedule.

Assist with Project Management & Process

● Help manage the full campaign calendar, tracking key timelines and communication touchpoints.

● Work with the team to identify and document process improvements to enhance efficiency and clarity.

Facilitate Cross-Functional Collaboration

● Serve as a central point of contact for internal teams, helping to ensure consistent alignment and clear communication.

● Support the team in preparing materials for key meetings and presentations, keeping stakeholders informed on campaign progress.

Support Partner Management & Franchise Relevance

● Maintain a strong understanding of the NBA 2K franchise, its seasonal beats, and the community to help inform marketing efforts.

● Assist in bringing brand and partner activations to life, from creative campaigns to live events. Execute  

Business Operations & Event Production

● Manage key operational processes including budget tracking, purchase orders, vendor onboarding, calendar coordination, and meeting documentation to ensure smooth day-to-day execution across teams.

● Assist in planning and delivering events of all scales — from internal meetings to large-scale activations — handling logistics, timelines, vendor coordination, and on-the-ground support to bring experiences to life seamlessly.

What Will Make You a Great Fit

● Experienced: You have 2-3 years of experience in marketing, brand management, project management, or a related field, ideally within the entertainment, gaming, or consumer brands space.

● Highly Organized: You're a natural at juggling multiple deadlines and tracking details without losing sight of the bigger picture.

● Collaborative: You're a team player who builds strong relationships and works effectively with people across different departments and time zones.

● Process-Oriented: You're inclined to help build, document, and improve processes that increase efficiency and clarit