Sr. Manager - Global Product Marketing - HDD

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, G-Technology™, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

As a Sr. Product Marketing Manager in charge of internal HDDs for the Data Center, Cloud, and Enterprise Markets, you will be responsible for marketing the Ultrastar and WD Gold branded HDD product lines. You work very closely with Product Management, PR, legal, Marketing Communications, Sales Enablement, and Regional Marketing teams to deliver products and roadmaps needed for all markets. You will develop product positioning, identify the value proposition, and craft product messaging that tell our story and be an ambassador to our purpose-built philosophy for storage. In addition to driving messaging and positioning for the various product lines, you will provide direct guidance from a GTM perspective to ensure a fully integrated marketing plan is delivered before a product hits the shelves. 

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Manage all aspects of new product Introductions as well as product transitions in alignment with Product Management.  Align on assets needed for the commercial channels for each NPI
• Promote HDD technology and innovations, and how they deliver measurable benefits to target markets and applications; create relevant stories and provocative case studies in support of these objectives
• Manage the data center brands by creating assets that drive the customer's journey through each stage of the marketing funnel, generating awareness, fostering consideration, and converting and creating loyal customers
• Maintain an ongoing understanding of market perceptions and needs, and respond with fresh marketing campaigns and assets that elevate impact and influence
• Manage outbound communication to Sales & Channel Marketing teams 
• Support transition timing decisions by evaluating overall ROI with Business Marketing 
• Identify gaps in WW roadmaps and identify opportunities with product management
• Represent the product line at industry, account and internal events as needed 
• Establish and support category share, revenue and unit goals with Above the line and Go-To Market plans 
• Develop and maintain positive working relationships within the Sales, Channel Marketing, Marcom, Brand, Global Product Marketing, Business Marketing, Ops and Engineering teams.

Qualifications

REQUIRED

• 8-10 years of product marketing experience with experience in a market-facing role (e.g., delivering presentations to Sales, conducting competitor analysis and market research) 
• Experience in or strong familiarity with hyperscale cloud, commercial data center, enterprise storage, and/or enterprise server solutions 
• Demonstrated success in positioning and launching differentiated products that meet and exceed business objectives 
• Bachelor’s degree in business or marketing
• Subject matter expertise in Hard Drives (HDD). This should include specific industry or technical knowledge
• Proficient in productivity applications such as Microsoft Office especially Microsoft Excel
• Comfortable using collaboration and CRM tools such as Salesforce 
• Understanding of the B2B environment and go-to-market tactics 

SKILLS

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working
• Must be a strong public speaker, comfortable in front of large, senior groups
• Communicate the value of new products and services to the sales and marketing team 
• Excellent people skills to interact and