Senior Director, Events’ Sales & Partnerships - CNBC

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

CNBC is seeking a high-performing individual to play a leadership role in growing events sponsorship revenue and executing our go-to-market sales strategy - specifically for the CNBC Events portfolio. We’re looking for a dynamic team player who will thrive in an entrepreneurial atmosphere as part of this high-priority business line.

As a  Senior Director of Events' Sales & Partnerships, you will be part of the team executing the CNBC Events sales strategy for the global leader in business news. You will help conceive lucrative and editorially compelling event concepts, identify, and pitch potential sponsors and ultimately deliver new revenue to CNBC Events, Television and Digital.

Reporting to the Vice President, you will work both autonomously and in partnership with the CNBC Events Sales team, and the NBCU AdSales team, to identify, pitch, nurture, and close new clients and business. Your main focus will be to drive direct event fee commitments from sponsors for our 40+ annual in-person and virtual events. You will also work with the broader CNBC Events Production and Editorial teams to exceed client expectations. 

The Senior Director will also manage and mentor the Sales Development Manager. The Sales Development Manager supports the full CNBC Events Sales and Sales Marketing team.

Qualifications

Responsibilities:

• Close new business, grow the number of CNBC Events sponsors, and meet or exceed annual revenue targets with a focus on direct event fee commitments
• Sell high-value, cross-platform integrated sponsorships across events, and complementary TV, digital, and social platforms.
• Manage and mentor the Sales Development Manager
• Accurately forecast and track potential sponsor revenue for each proposal and event opportunity
• Collaborate with CNBC Events team on the growth and expansion of a portfolio of innovative and cross-platform event offerings
• Work closely with sponsors through the life cycle of the sale and event execution to ensure the sponsor’s expectations are met, and position CNBC Events to receive growing renewals
• Individual contributor, but also a supportive coach, dedicated to nurturing the professional development of team members

Requirements:

• Minimum of 10 years of experience in event and/or experiential sponsorship; preferably with advertising sales background.
• Ability to manage complex, consultative sales cycles.
• A desire to be in market, learning, building relationships and converting those efforts into growth for CNBC Events.
• Strong relationships within events, marketing, corporate communications landscape and proven experience of transacting with those partners.
• Adept at modifying to meet an array of settings (C-suite to media planners to the newsroom), ability to understand obstacles and objections and arrive at the desired result.
• Possesses a keen understanding of events and the value they provide to sponsors.
• Excellent communicator with strong presentation, nego