Director of Marketing, Cybersecurity

The Director of Marketing will be responsible for developing and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition and retention, and revenue growth in both the enterprise and federal markets. The ideal candidate will be a seasoned product marketing professional with a track record of success in the B2B cybersecurity marketplace.

This role requires a creative and quantitative thinker with a strategic mindset and a can-do attitude. Responsibilities include researching, recommending, and implementing strategies that focus market efforts on high-value engagements that lead to new business relationships. The Director of Product Marketing will work in tandem with the product and sales teams to develop and implement plans to position and promote CodeHunter and achieve overall business goals.

Experience in marketing cybersecurity products is required. The ideal candidate has experience leading and implementing B2B marketing efforts and managing digital marketing campaigns, a proven track record of successful promotion through email marketing, webinars, blogs, social media, and other digital strategies.

Responsibilities:

• Develop and implement the company’s overall marketing strategy including branding, communication, product positioning, and market research
• Manage outsourced resources, including software subscriptions, services and contractors, to drive measurable results and meet business objectives
• Oversee the development of marketing materials and campaigns, including print and digital advertisements, email marketing, social media, and events
• Conduct market research to identify opportunities and insights to inform marketing strategy and tactics
• Collaborate with cross-functional teams, including product development, sales, and customer service, to create and execute on strategic plans.
• Analyze and report on the effectiveness of marketing campaigns, making recommendations for improvement and optimization
• Stay current on industry trends and competitive activity to ensure the company stays ahead of the curve
• Craft compelling messages across marketing channels (landing pages, ad campaigns)
• Develop product marketing strategies including pricing, advertising, and product launch

Requirements

• 8+ years of marketing experience, at least 5 years in a leadership role and 2 years in B2B cybersecurity
• Proven track record of developing and executing successful B2B marketing campaigns
• Strong analytical skills with experience using data to inform marketing decisions
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Knowledge of marketing technology, including marketing automation, CRM, and analytics tools
• Background in design and copywriting is a plus
• Familiar with product marketing tactics (e.g., integrated marketing campaigns) and working knowledge of web analytics tools (e.g., Google Analytics, WebTrends)
• Blend of creative, analytic and quantitative skills
• Bachelor’s degree in Marketing, Business, or a related field

Benefits

CodeHunter offers a creative, team-oriented, and entrepreneurial work environment. Self-starters thrive here. Our employees have the chance to be a part of the organization from the ground level and make a demonstrable impact by bringing an innovative product to the cybersecurity marketplace. CodeHunter offers best-in-class benefits, including the following:

• 401K
• Health coverage
• Vision and dental coverage
• Company-sponsored training
• Free on-site parking
• Catered lunches
• Generous PTO policy

CodeHunter values DEI and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

About CodeHunter

At CodeHunter, we have developed a new way to detect malware hidden deep within code. Using patented behavior computation technology, CodeHunter models the behaviors of a software program at the binary level and does so at scale. After processing a file, CodeHunter displays the results of the analysis within minutes, identifying suspicious behaviors, thereby helping organizations achieve zero-trust standards and reducing the time to discovery.