Senior Manager, Search Engine Optimization

Position Summary

The Senior Manager, Search Engine Optimization (SEO) plays a key role in driving impactful results for JetBlue Travel Products (JTP) by leveraging search engine optimization strategies. This role focuses on enhancing awareness, increasing organic traffic, and driving conversions across all owned platforms, including JetBlue Vacations and Paisly by JetBlue. Responsibilities include conducting site audits, blog writing/posting, keyword research, competitive analysis, link building, and content marketing. The Senior Manager, SEO will develop and execute SEO strategies to support JTP’s growth objectives across its product lines. The ideal candidate will work closely with JetBlue’s Creative, Marketing, and Technology teams to ensure SEO efforts align with organizational goals and contribute to overall business success.

 

Essential Responsibilities

·       Design and implement all-encompassing SEO strategies aimed at enhancing search engine rankings and boosting organic website traffic.

·       Develop, monitor, and report on key performance indicators (KPIs) for SEO efforts across the JTP portfolio of products.

·       Continuously evaluate and optimize existing SEO methodologies to ensure they align with organizational goals and initiatives.

·       Create engaging, SEO-optimized content and social media posts to drive organize traffic and enhance brand visibility.

·       Collaborate with integrated content marketing efforts across multiple platforms.

·       Partner closely with the Paid Media and Public Relations teams to foster unified digital marketing campaigns.

·       Leverage inventive strategies and analytical insights to improve organic traffic and conversion rates.

·       Proactively identify on-page SEO opportunities, including writing blogs and SEO-driven landing pages to support all KPIs.

·       Perform regular and comprehensive site audits.

·       Responsible for the improvement of converting organic search traffic.

·       Work with Commercial, Marketing, and Creative teams to determine key word content opportunities.

·       Oversight of content calendar and the creation and publishing of all editorial copy within the relevant JTP sites to maximize high impact content on the site.

·       Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement.   

·       Other complex projects and duties as assigned.

 

Minimum Experience and Qualifications

·       Bachelor’s degree; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience.

·       Six (6) years of hands-on SEO experience.

·       Five (5) years in a manager role.

·       Proficient in industry-standard SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other related platforms to analyze data, monitor performance, and optimize strategies.

·       Demonstrated understanding of strategic media/marketing principles and ability to link commercial strategy to content strategy.

·       Background in digital agency or comparable fast-paced environment.

·       Strong project management skills.

·       A detail-oriented mindset combined with a strong work ethic and positive attitude.

·       Ability to work autonomously as well as being a part of a collaborative Marketing team.