Senior Associate, Lifecycle Marketing

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped over a million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

For us, empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life flexibility and ensure that our team members have what they need to do their best work — both in and out of the office.

We’re looking for a Lifecycle Marketing Senior Associate to join the Lifecycle and Membership team. You will focus on driving the execution of lifecycle marketing efforts for user acquisition of Oura products and services. While you will primarily report to the Head of Lifecycle Marketing, you will work across multiple teams at Oura including User Acquisition, Business Intelligence, and Creative teams. By working closely with the Lifecycle Marketing team lead and others across the business, you are responsible for the development of data-informed lifecycle marketing programs for the adoption and activation stage of the customer journey.

You will be responsible for the execution of CRM strategy across email, SMS, and in-app channels. You’ll partner with agency and creative teams to develop content for holistic value proposition nurture series and have a keen eye for design + copy. In addition, you will leverage customer insights and user behavior to drive engaging lifecycle communications for prospects and leads.

What you’ll do:

• Assist Lifecycle Marketing Manager with the day-to-day operations of our ESP (Braze) and SMS platform (Attentive)
• Manage the end-to-end execution of cross-functional email and in-app message development including program design, build, pre-deployment testing/QA, deployment, and analytics
• Collaborate with Marketing Operations and Creative team for campaign assets - including copy, images, video, content, and landing pages
• Influence the email marketing strategy, analyze impact, and prioritize initiatives
• Develop reporting and processes to scale the program's impact and communicate results
• Partner with the Business Intelligence team to design and execute experiments to optimize email campaigns, using established statistical concepts (i.e. sample sizing for stat. significance)
• Maintain high deliverability and inboxing rates for email. Diagnose and solve any related issues.
• Ensure proper email communication hygiene and compliance protocols, following GDPR, CCPA, CAN-SPAM, etc. standards as they are necessary.

Requirements

We'd love to have you on the team if you have:

• 3+ years of experience in marketing roles with multi-channel product marketing or customer lifecycle experience
• Experience with membership or subscription products is a big plus
• Experience working with an ESP (Braze preferred) and executing highly segmented and personalized campaigns with demonstrated results
• Self-motivated, strong work ethic, and can work autonomously and collaboratively in an ambiguous environment.
• Experience writing/editing high-performing email & SMS copy
• Knowledge of the unique nuances of email marketing across inbox providers/mobile
• Performance marketing/reporting and analysis experience
• HTML + CSS experience is a plus
• Passionate about health tech and wearables

Benefits

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and is continually looking to improve their health and add to our benefits!

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, mental health resources
• Fertility benefits through Carrot Pro
• An Oura Ring of your own + employee discounts for friends & family
• Flexible working hours and remote working arrangements
• 20 days of PTO + 13 paid holidays + 8 days of flexible wellness time off
• 12 weeks parental leave
• $500 for initial WFH setup + $300 monthly wellness stipend
• $25 DoorDash credit every Friday for lunch
• Amazing culture of collaborative and passionate coworkers

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates’ pay will be deter