Customer Marketing Director, Core Lab

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The Position

Customer Marketing Director, Core Lab

The Opportunity:

Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers and for the organization.  We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We aspire to leverage medical guidelines and data to educate clinicians on the role of biomarker testing to drive better patient outcomes.

The Core Lab team excels at being tenacious in the face of intense competition and is seeking a creative and strategic individual that is excited by the challenge of leading an industry leading marketing team.  The Customer Marketing Director is accountable to drive business impact through development and delivery of marketing strategy and execution across the Core Lab Portfolio. This individual will lead a team of marketers, providing a clear vision and focus on desired outcomes in order to drive marketing strategy and execution excellence, as well as ensure professional development of a team of individual contributors.  Additionally, this individual will be responsible for owning significant business deliverables, ensuring efficient and appropriate investment to drive topline results and supporting attainment of Core Lab P&L goals. This leader and their team will be required to effectively collaborate and partner with Corporate Accounts, Core Lab Sales, Market Access, Medical & Scientific Affairs, Service, as well as Global colleagues to unlock the power of joint value delivery across the Core Lab Customer Area. This position reports to the Vice President of Marketing, Core Lab.

Job Facts:

• Accountable for meeting long-term (3-5 year) and short-term (90-day) marketing strategic goals for the Core Lab Customer Area

• Responsible for the day-to-day alignment, enablement, project coaching and oversight of 4 Senior Marketing Managers

• Reports to the Marketing Vice President and serves as a member of the Core Lab Marketing Leadership Team--a team of 6 people leaders representing Systems, Automation, IT, Reagents, Clinical Marketing, and Customer Marketing

• Develops and executes Core Lab value proposition and the end-to end customer marketing strategy for specified accounts

• Partners with the Field Sales and Corporate Accounts organizations and other Core Lab functions to develop a comprehensive Customer Marketing strategic business plan that drives priorities

• Responsible for managing investment decisions to ensure profitability while also maximizing resources across the business with an enterprise mindset

• Establishes priorities with key stakeholders; models and drives transparency around priorities to avoid siloed activities

• Empowers and supports teams to take on decision making

• Coaches and advises Senior Marketing Managers on the responsibilities below:

  • Analyze and assess research to extrapolate meaning and opportunities that drives overall market strength and positioning in existing and potential markets

  • Identify and engage with appropriate internal and external resources to support marketing strategies and activities

  • Ensures high quality tactical execution and a seamless, well integrated brand message and overall position across multiple marketing platforms

  • Creates strategy, messaging and resources for the Core Lab organization

  • Ensures development of compliant and effective promotional tactics and effective pull-through of these tactics

• Responsible for all employment decisions for their team including recruiting, hiring, training, and coaching to develop a high performing marketing team, which may include people in multiple locations

Who You Are:

• You hold a Bachelor’s degree in Marketing, or scientific or business related field

• You hold 7 years of progressive marketing experience or equivalent work experience