Join us as we empower the world to work out, creating healthier lives together.

At Life Fitness / Hammer Strength, we inspire the world to work out. We are building a team that performs at a high level, plays as one, and delivers measurable impact. We are seeking a Senior Director of Global Marketing Communications & Campaigns to lead our global brand and demand engine.

This role sets the pace. You will connect brand, product, and commercial strategy into one integrated system that drives growth across global markets.

This is a hybrid position based out of our Global HQ in Rosemont, IL — M/F remote-based and T-Th are in-office collaboration days. #LI-HYBRID

As Senior Director, Global Marketing Communications & Campaigns, you will:

• Lead global brand and campaign strategy, aligning portfolio, segments, and commercial priorities
• Own the integrated demand engine, driving campaigns across content, media, PR, social, events, and partners
• Deliver measurable business impact, with accountability for pipeline, MQL and SQL growth, and brand health
• Translate product innovation into clear value, building differentiated positioning and go-to-market strategies
• Elevate brand, PR, and storytelling, reinforcing market leadership and purpose
• Champion data-driven performance, leveraging insights, attribution, and ROI to optimize continuously
• Build and lead a high-performing global team, partnering across Sales, Product, Digital, and regions

What Life Fitness / Hammer Strength is looking for in our Senior Director, Global Marketing Communications & Campaigns:

• 10 to 15+ years of marketing leadership experience in a global, matrixed environment
• Proven ability to build integrated campaigns that drive revenue
• Strength across brand, demand generation, and modern marketing ecosystems
• Proven experience leading and developing teams of 10 or more
• Skill at influencing senior and cross-functional stakeholders
• Analytical mindset with a bias for action and continuous improvement
• Passion for fitness, performance, and customer outcomes

Why join Life Fitness / Hammer Strength:

• Lead at a global scale in a brand built on strength and performance
• Shape how we connect with customers and drive growth
• Work with a team that raises the bar and delivers results

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply. 

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.  

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $195,500 - $238,100 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incent