Global Integrated Marketing Manager, NBA 2K

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

The Global NBA marketing team is seeking an experienced Marketing Manager to work alongside our Global Integrated Marketing Team and support all integrated marketing efforts to launch and sustain our tentpole NBA 2K franchise. This role is integral in creating groundbreaking campaigns that define NBA 2K’s brand impact and relevance. The ideal candidate should be passionate about basketball, sports, video games, and pop culture. The ideal candidate will have the ability to work on-site at our facilities in Novato, CA. Los Angeles, CA is a potential location with frequent travel to the Bay Area.

What You Will Do

Campaign Strategy & Execution:

The position will work alongside the Global Integrated Marketing Team, and be responsible for driving GTM strategy and execution for the NBA business.

This position will be directly responsible for assisting in the development of NBA 2K media planning and execution with our external agency and internal teams, with a focus on the US and CA.

• Lead and assist in building integrated marketing plans that target specific audiences through unique and innovative content, consumer journeys and experiences.
• Develop materials for pitching big ideas focused on strategy, audience, product, and ROI.
• Drive NA media deliverables, activations and big ideas across the NBA BU/2K to ensure perfect execution.
• Take a lead role in the briefing process for both internal and external creative needs.
• Contribute to development of the NA retail marketing plan in collaboration with the Channel Marketing team.

Cross-Functional Collaboration:

• Work collaboratively across External Partners, Brand, Product, Social, Licensing, GTM, Dev, IT etc. teams to develop truly integrated, all encompassing plans and activations that raise awareness around product differentiation and drive brand relevance.
• Manage day-to-day communications, work flows and relationships with our media agency, key external partners and internal performance media teams.
• Liaise between Media, Channel, and Creative teams to build brand assets for paid media & retail campaigns within required timelines.
• Assist in educating and growing the team’s media & activation knowledge and help keep us apprised of major updates and opportunities across the sports and gaming landscape.

Data & Insights:

• Partner with Insights, Growth, Player Connections, External Media Agency and Regional Marketing teams to mine data and gain insight into consumer behaviors in each market.
• Develop ROI reports and post mortems that deliver learnings for future efforts.
• Be a true expert on our products, our consumers, our competitors, and culture. This will greatly contribute toward being successful in this role and gaining influence.
• Tracking, Process Improvement & Organization
• Responsible for trafficking creative assets from internal teams to our external agency, partners, and internal teams to meet campaign deadlines.
• Assist in management of NBA marketing budge