Vice President Client Digital

Empowered to live. Inspired to work.
Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.

How we support you:

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Benefits: medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Diversity & Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

Casual/seasonal & intern team members are not eligible for benefits except for state-mandated programs.

To learn more about Compeer Financial visit www.compeer.com/careers. 

Where you will work:

This position offers a hybrid work option up to 50% and is open to any Compeer office location in Illinois, Minnesota and Wisconsin.

The contributions you will make: 

This position leads the strategy and roadmap for enterprise-wide digital and mobile strategies to deliver exceptional client experiences across all stages of engagement with Compeer’s brands. Drives a compelling digital roadmap focused on client acquisition, onboarding, and engagement, emphasizing reducing friction and creating seamless journeys. Implements digital banking innovations to achieve strategic, financial, and client experience goals, supporting the omnichannel strategy. Provides thought leadership in new client capabilities and personalized client engagement within a secure financial services environment with responsibility for digital outcomes and strategic business results.

A typical day: 

• Oversees secured digital experiences, enabling clients to manage funds, pay bill and optimize capital, using full funnel web metrics to enhance the client experience, collaborating with Research and Client Experience (CX) teams to gain a deep understanding of the client experience. Partners with Business Technology (BT), leveraging an agile format to bring the roadmap to life.
• Oversees multiple public sites, utilizing expertise in personas and the marketing technology (Martech) stack to create engaging content and drive client interactions through various channels. Collaborates with Marketing and Business Technology (BT) to deliver hyper-personalized website experiences.
• Champions the understanding and strategic use of the full suite of Martech tools, including personalization, testing, tagging, and landing pages. Drives the usage and adoption across teams to maximize their effectiveness.
• Sets the vision and digital strategy, communicating the roadmap across a wide range of teams. Delivers strategic leadership in the evolution and impact of digital and mobile banking. Identifies and evaluates digital opportunities, driving competitive advantage and enhancing client value.
• Develops and leads the SEO strategy to ensure top search engine rankings and deliver personalized content across all client journeys. Prioritize SEO to establish authority in key areas, collaborating with the marketing team to integrate SEO insights into the broader paid search and site search strategies.
• Communicates business expectations and goals to team and is responsible for team’s results.
• Collaborate closely with Business Technology and other departments to ensure resource prioritization aligns with business goals.
• Drives continuous process improvement, change management, use of technology and develops best practices within the team.

The skills and experience we prefer you have: 

• Bachelor’s degree in business administration, marketing, agribusiness, or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Expert level of leadership and management experience preferred with a track record of hiring, leading and training high-performing digital teams.
• Prove