Marketing Specialist Medicare Member Acquisition

Job Summary

This role is responsible for supporting the planning and execution of strategic marketing initiatives that help drive new member acquisition for Medicare plans. The ideal candidate is a motivated marketer with a strong interest in health care, eager to contribute to campaign development and learn the ins and outs of lead generation and conversion in a regulated industry.

The Marketing Specialist will assist in executing integrated campaigns across multiple channels including digital, direct mail, print, and email, all designed to attract and engage Medicare-eligible individuals. This role will also help support lead nurture efforts that keep prospective members informed and moving through the enrollment funnel. Collaboration, attention to detail, and a readiness to adapt are key to success in this fast-paced, deadline-driven environment

Essential Functions

• Participate in the implementation of marketing strategic plans and project manage assigned initiatives.

• Ensure high-quality development and production of campaign deliverables, meeting deadlines and budget expectations.

• Anticipate and communicate project challenges, offering timely updates and alternative solutions.

• Partner with internal and external teams to ensure campaign efforts align with broader marketing and business objectives.

• Serve as a point-of-contact for assigned projects and initiatives.

• Support the development and management of marketing content as needed.

• Translate complex Medicare information into clear, audience-appropriate messaging across channels.

• Assist with the implementation of Medicare acquisition marketing campaigns with a focus on lead generation, education, and conversion.

• Help coordinate the production and delivery of campaign materials across multiple tactics, including direct mail, paid social, SEM, email, and landing pages.

• Support lead nurture initiatives through email and other channels, ensuring timely, relevant follow-up with prospective members.

• Collaborate with marketing team members, agency partners, and cross-functional stakeholders to align campaign efforts and ensure consistency.

• Ensure campaign materials are accurate, compliant with CMS guidelines, and delivered on time and within scope.

• Provide proactive project updates, flag potential issues, and suggest solutions to keep work on track.

• Contribute to campaign reporting, documentation, and post-launch evaluations.

Qualifications

Required

• Bachelor’s degree in business administration, marketing, communications, related field or equivalent

• 2 years of relevant experience in marketing or related role

Preferred

• 2 years of experience in project management or supporting marketing initiatives in a regulated industry

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members and our communities. We are committed to cultivating and investing in YOU. Our top-notch teams are comprised of collaborators, leaders and innovators that continue to build on one shared mission statement - to improve health, instill humanity and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

How Corewell Health cares for you

• Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.

• On-demand pay program powered by Payactiv

• Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!

• Optional identity theft protection, home and auto insurance, pet insurance

• Traditional and Roth retirement options with service contribution and match savings

• Eligibility for benefits is determined by employment type and status

Primary Location

SITE - Priority Health - 1241 E Beltline - Grand Rapids

Department Name

PH - Consumer Markets Marketing Team

Employment Type

Full time

Shift

Day (United States of America)

Weekly Scheduled Hours

40

Hours of Work

8:00 a.m. to 5:00 p.m.

Days Worked

Monday to Friday

Weekend Frequency

N/A

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