Social Media Manager DE (m/f/d) in Brand Tribe, Munich @Allianz Direct

About us:

 

The world around us is changing rapidly and so is the insurance industry. Now’s the right time to make a bold move and shape the future of insurance – this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become the most customer-oriented and efficient insurer on the market. Allianz Direct is truly changing the face of insurance, in customer experience, and in technology, processes, people and culture. 

 

An international team of business experts and engineers who live and breathe an agile way of working, are seeking to improve and change the way you do insurance. Driven by customer obsession and love for data, Allianz Direct strives for delivering an exceptional experience with a personal touch.

 

So, what makes Allianz Direct so unique? We believe in the power of simplicity and convenience and by doing so we have managed to set new standards when it comes to online insurance. We are a fast-growing technology company with an insurance license.
 

 

Job Purpose:

 

As a Social Media Manager, you will develop social media initiatives and execute media advertising strategies to attract new customers, enhance brand awareness, and optimize sales revenue through effective campaigns. You will work mainly for the German market but also support our global social media squad for overarching activities.

 

Key responsibilities:

 

You will have the chance to contribute to the success of Allianz Direct in an international environment. Your main duties are:

 

Development and Implementation of Social Media Strategies

• Creation and execution of comprehensive social media strategies tailored to the specific requirements of the German market.
• Integration of global trends and best practices to maximize reach and engagement across all markets.

 

Content Development

• Creation of compelling and relevant content for social media platforms in Germany.
• Coordination with global teams to ensure content consistency while adapting to cultural differences.
• Managing, briefing, and evaluating external agencies.

 

Media Booking

• Collaborating on a media plan in conjunction with our media agency.
• Executing media strategies within the Meta Business Manager.
• Reporting & analytics of social media campaigns.

 

Influencer Marketing

• Concept & Strategy development for Influencer Marketing campaigns.
• Selection of suitable Influencers, negotiation contracts, campaigns and reportings.

 

Community Management

• Building and maintaining an engaged community on relevant social media platforms.
• Proactive interaction with German customers and stakeholders to strengthen brand presence.
• Collaboration with our Community Management Team.

 

Analysis and Reporting

• Regular analysis of social media activities in the German market.
• Deriving insights and recommendations for continuous improvements and adjustments to strategies.

 

Collaboration with Global Teams

• Close collaboration with our global social media squad to plan global campaigns and ensure German activities are integrated into the overall strategy.
• Close collaboration with our global brand squad on various projects.

 

Qualifications/Key skills:

 

• At least 4 years of work experience in a social media environment (corporate or advertising agency)
• Experienced in content creation and media booking for social media channels
• Studies: University degree (economics, with marketing specialization preferred)
• You have a flexible and open-minded attitude and are able to abide by tight deadlines and used to dealing with different interlocutors in an international context.
• Excellent analytical and problem-solving skills and ability to communicate insights to drive business decisions.
• Experience to work in an agile and global environment
• Strong sense of cooperation and ability to work towards team success and willingness to challenge oneself and counterparties to strive for continuous improvement.
• Fluent in Business English and German, additional languages are nice to have.
• Good knowledge of main MS Office applications, especially Excel and PowerPoint, Google Ads, Search Ads360, Facebook Business Manager, Adobe suite
• Good Knowledge of Social Media Tools (Meta Business Manager, Social Media Content tools, etc.)
• Good Knowledge of Content Editing Tools (e.g. Adobe Photoshop)

 

Additional information 
We offer: Career development programs, Workwell@Allianz, Flex