Associate Director Patient Support Services

Position Summary:

The Associate Director Market Access is responsible for shaping and advancing Acadia’s Patient Support Services and access initiatives across the neuropsychiatric portfolio. This individual drives the development of access strategies, support programs, and customer facing resources that reduce barriers to treatment and strengthen engagement with health care professionals and patients.

In this highly visible role, the Associate Director partners closely with Brand Marketing, Access and Reimbursement, Field Access, Distribution, and Patient Advocacy to ensure a cohesive and customer centered experience. They lead the evolution of hub processes, access services messaging, digital and print materials, copay and sample program strategy, and training to support effective pull through in the field.

Leveraging deep knowledge of the specialty access landscape and the unique needs within neuropsychiatry, this leader identifies insights, develops key initiatives, and ensures executional excellence across all programs. The Associate Director is accountable for driving measurable impact, optimizing operations, elevating service quality, and delivering innovative solutions that support both patients and providers.

Primary Responsibilities:

• Partners with Patient Support Services Directors to evolve and improve services & execute on hub and other PSS strategies focused on neuropsychiatric support.
• Collaborates with internal partners on relevant market research and lead PSS projects to refine strategies to help generate insights to create/optimize programs that better meet healthcare professionals (HCP) and patient needs in neuropsychiatry.
• Helps lead the planning, development and implementation of access marketing strategies, programs, tactics and messaging by:
  • Ensuring access services marketing plan and execution align with Brand Marketing and Access & Reimbursement strategies.
  • Supporting access-related Brand Planning process.
  • Collaborating closely with Brand Marketing to ensure a seamless customer experience and alignment with brand initiatives.
  • Planning and developing hub priorities, content, tools and training for national meetings and customer-facing team training.
• Serves as access services expert, making recommendations on solutions to deliver upon unmet needs, with a specific focus on neuropsychiatry.
• Helps lead the planning, development, and management of access website, materials, messaging and programming; including, but not limited to, copay programs, sample programs, reimbursement and patient financial support services, etc.
• Develops and tracks KPIs; continually assesses and monitors impact and execution of access services & offerings in neuropsychiatry, including feedback from service users and internal stakeholders.
• Attends professional, provider, and patient conferences, and keeps up to date on innovation.
• Manages vendor relationships to ensure exceptional customer service, quality delivery, and budget oversight.
• Collaborates with Field Access team for process development, operations management, and ongoing training needs.
• Creates and presents relevant data and/or presentations for business review and/or other key meetings.  
• Collaborates with Access & Reimbursement, Specialty Trade and Distribution, Brand Marketing, Sales, Field Access, and Patient Advocacy teams to ensure best-in-class offerings and services; continually work to optimize and improve.
• Collaborates with internal and external partners to ensure all programs meet Acadia legal, regulatory, and compliance standards.

Education/Skills/Experience

• Bachelor’s degree in marketing, health care, business administration or related field; MBA or other master’s degree is a plus. An equivalent combination of relevant education and applicable job experience may be considered.
• 8 years of progressively responsible experience in pharmaceutical space, with intimate knowledge of the specialty insurance/payer landscape (including