Senior PPC specialist/Lead

<p>What will you do in Groupon?</p><p></p><p>* Being responsible for managing a team of highly skilled Paid Search Managers and Executives, to ensure the Affiliate Paid Search campaigns are planned &amp; executed in line with strategy to drive business results across multiple product lines and revenues by territory</p><p>* Maintaining and evolving all aspects of paid search activity from planning to reporting on campaigns across Google and Microsoft and markets on an ongoing basis to ensure KPIs are met</p><p>* Managing multi-million-pound annual global Paid Search budget</p><p>* Driving testing strategy to ensure continual improvement of channel performance</p><p>* Driving long-term strategic, and where necessary technical requirements for Ad channels to relevant internal teams</p><p>* Identifying and exploring new opportunities within the Paid Search landscape that are relevant for the brand (Audience targeting, new platforms, new competitor insight tools, new search engine features etc.)</p><p>* Working with key internal stakeholders &amp; departments to ensure strategic imperatives are met &amp; relevant organisational goals are factored into Paid Search</p><p>* Working with Insight &amp; Analytics teams to improve and evolve measurement, tracking, and data management platforms to gain deeper insight into the impact of Paid Search operations</p><p></p><p>Your targets will be connected with:</p><p>* Improving operational processes, leverage automation, and identify scalable solutions</p><p>* Conducting day-to-day account management, including campaign optimization, budget management, and the implementation of testing strategies</p><p>* Develop innovative and creative strategies for executing paid search campaigns for high-profile brands</p><p>* Managing a multi-million-pound global Paid Search budget across eight countries in NA &amp; EMEA</p><p>* Being an innovator - stay ahead of industry trends, advise and react to developments or new opportunities with technologies</p><p>* Taking the lead in managing and mentoring team members, empowering them to deliver exceptional results and fostering their professional development</p><p>* Being a catalyst - collaborate closely with our external merchants and internal stakeholders to ensure the successful implementation and oversight of paid search ad campaigns</p><p>* Working closely with our talented team of data analysts, engineers, web designers, developers, and customer experience experts to create outstanding digital experiences</p><p></p><p>Requirements:</p><ul><li>Minimum of 8 years experience in paid media management - ideally in the affiliate marketing space</li><li>Proven hands-on experience ensuring PPC strategies are executed to high standards to deliver business goals</li><li>Assume ownership of the end-to-end process for paid search campaigns, from strategy development to successful execution</li><li>Proven platform experience - Google Adwords, Bing Ads, GA4, BigQuery, Tableau &amp; Supermetrics</li></ul><ul><li><p>landscape</p></li><li><p>Comfortable creating presentations &amp; presenting to senior management</p></li></ul><p></p><p>Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click <a href="https://www.groupon.com/articles/about" rel="noopener noreferrer" target="_blank">here</a>. You can also find out more about us in the <a href="https://press.groupon.com/" rel="noopener noreferrer" target="_blank">latest Groupon news</a> as well as learning about our <a href="https://www.groupon.com/articles/dei" rel="noopener noreferrer" target="_blank">DEI approach</a>. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.</p><p></p><p>Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings, always check our official careers website at <a href="http://grouponcareers.com/" rel="noopener noreferrer" target="_blank">grouponcareers.com</a>.</p>