Associate Creative Director, Writing

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

About Shark Beauty:
Shark Beauty is at the forefront of innovation, delivering cutting-edge beauty tools that redefine performance, design, and customer experience. Our mission is to empower our customers with products that elevate their beauty routines.

 

About the Role:

We are seeking an innovative and highly motivated Associate Creative Director (ACD) of Writing to join Shark Beauty’s Global Creative Team. This role is ideal for a seasoned writer with a passion for product storytelling, strategic thinking, and experience in the beauty industry. You will play a critical role in developing, defining, and maintaining the voice of Shark Beauty and aligning with the overall brand strategy. The ACD will oversee all written content across the funnel, collaborate with cross-functional teams including brand marketing, engineering, digital experience, product development, project managers, and executive leadership to craft compelling narratives that resonate with beauty consumers and elevate our Shark Beauty products.

 

A good candidate is a conceptual thinker with robust experience bringing product stories to life through integrated campaigns and go-to-market product launches—positioning, branding, advertising, social media campaigns, website development, packaging apps, email, video, and more.

Our culture is fast-growing, fast-paced and unpredictable. There’s a real opportunity make a significant impact on a growing lifestyle beauty brand.

Key Responsibilities:

• Creative Leadership: Lead the development of creative concepts and storytelling for new-to-market products, ensuring all written content reflects the brand’s voice, appeals to target audiences and drives consumer-centric product focus messaging.
• Beauty Industry Expertise: Leverage your knowledge of beauty products, trends, and consumer behavior to create copy that is both relatable and compelling within the beauty space. Have a deep understanding on how to create product stories that drive a HROS and create category of one for each of our products.
• Product Storytelling: Collaborate closely with Product, Engineering, CI and Marketing teams to create beauty-focused product content that drives engagement and achieves business goals for various formats, including web content, social media, email marketing, product packaging, and promotional materials.
• Copywriting: Develop and oversee all beauty-related written content, including website copy, product descriptions, social media posts, email marketing, beauty tutorial scripts, and product packaging.
• Content Creation: Write and edit high-quality copy for various formats, including web content, social media, email marketing, product packaging, and promotional materials.
• Market Research & Innovation: Stay abreast of emerging beauty industry trends, consumer insights, and competitive landscape to inform creative strategies and identify opportunities for growth. Be able to apply this thinking to ensure our stories across the beauty space stay ahead of the competition.
• Pivot Quickly: Experienced multitasker and is not intimidated by the thought of juggling multiple projects in a fast-paced, ever-changing environment. Partner closely with our CI team to inform and iterate our product stories. Utilize testing and feedback to assess the effectiveness of copy initiatives and make data-driven decisions to refine future projects.
• Team Collaboration: Team player and self-starter with a passion for design and finding smart solutions to complex problems. Ability to synthesize complex and often competing feedback into a variety of solutions
• Mentorship: Provide guidance and mentorship to junior copywriters, particularly in refining their writing for beauty products and campaigns.
• Quality Control: Review all beauty copy to ensure the highest level of quality, accuracy, and alignment with both brand and beauty industry standards.

Qualifications:

• Experience: 7+ years of copywriting in-house or agency, with at least 3 years in a leadership role within the beauty industry, either at a beauty brand or agency specializing in beauty.
• Online Portfolio: Online portfolio with a hea