Senior Product Manager MarTech

Honor exists to expand the world’s capacity to care.

We’re combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey, at scale. 

Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. Our August 2021 acquisition of Home Instead has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.

The Honor Care Platform combines local care and the most advanced technology to bring the highest quality care to more aging adults. 

Grow at Honor as part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems! 

About the Work:

What is your role?

Define, reinvent and deliver the Marketing Product offerings for Honor, HomeInstead online brand presence to drive customer, carepro, and business development.  Partner with the Chief Communications Officer to build and transform our online presence of national, local websites, marketing product, and AI customer engagement tools. Your products set a new standard for the industry on awareness of Aging needs and solutions we offer through content distribution, traffic, and engagement mechanism across Marketing automation, customer touchpoints (web, mobile, text, app, phone),   organic & paid digital impressions along with consumer insights having the privacy needed for our industry.

Internally, the global Marketing organization will be your customers. You’ll work to understand what they need to drive KPIs across Acquisition, Activation, Engagement and Retention. You’ll meet those needs by building or extending MarTech capabilities with the help of product, engineering, data engineering and data science teams

What are your Responsibilities?

Define and launch our new set of online products aligned to our new brand strategies and positioning. This will include new websites (national, local) in the US, CA, then worldwide. Consider AI integration, content needs for branding and market positioning

Develop a product vision and product offerings for online presence- websites, communication flows, AI advisor tools

Identify Customer needs from owner conversations, positioning analysis, and industry best practices and propose new innovations for increased engagement of customers at all stages of the customer lifecycle

Build requirements and inputs to the development team (front end engineers, Salesforce Developers) needed to deliver the work you, design, and Marketing define.  Coordinate stakeholder requests and customer needs into product solutions complete with feedback loops, adoption plans, and measured business impact projections.

Build and execute a product roadmap of current and new solutions that leverage new technologies. Own inputs to engineering and UX teams such as product requirements, user interviews, customer definition.

What results do you generate?

Support the Honor Growth Tech Tenets starting with  all work is worth doing with the right level o business/architecture impact

And the Growth Tech Mission - Increase the number of Owners with revenue growth driven by the lever of increased Leads and Lead conversion

Increased awareness measured by recall of the Home Instead Brand

Increased potential client and carepro leads

Required Skills

Demonstrated Product Management skills including addressable market opportunity, business modeling, feature prioritization, and successful release management

 

Strong understanding of marketing technologies, data management, and integration principles including Website technologies, AI experimentation, Google Ad Manager, Salesforce, Hubspot, Tradedesk, and other leading martech SaaS solutions.

 

Prioritization across multiple workstreams: Managing multiple goals, deadlines, timelines, scopes, and resources.

 

Communication & Collaboration Skills: Ability to communicate effectively, particularly via written communication with both technical and non-technical team members.  Also the ability to work with cross-functional teams.

 

Proven delivery of solutions for MarTech Stack including components for content management/delivery, web analytics, search engine, digital asset management, digital events and social media integration.

Developing and managing relationships with external suppliers and partners, including negotiating contracts, monitoring performance, and ensuring timely delivery of services and solutions.