Manager, Growth Marketing Operations (Remote)

One in two people experience debilitating back, neck, shoulder, or joint pain — but traditional treatments have failed to meet their needs. Physical therapy can be expensive and hard to access; appointments often involve long commutes and missed work. Making matters worse, unresolved pain can trigger the overuse of opioids and surgeries.
Join us in reimagining healthcare from the ground up. We’re making high-quality care accessible by pairing wearable sensors and computer vision with a world-class clinical team. Hinge Health puts a digital clinic in every member's pocket. Now millions of people can access personalized digital care from a physical therapist, guidance on behavior change from a health coach, and expert consultations with an orthopedic surgeon. With a single app and wearable technology like our Enso device, we’re helping to reduce pain, surgeries, and opioid use.
Work From AnywhereHinge Health Employees have the flexibility to work anywhere, within the country they are hired. 
About the RoleAs a member of our expanding Growth team, you’ll play a critical role in our new product marketing pod supporting the launch of multiple new products by helping to develop and build the go-to-market product launch campaigns targeting individuals within our client base to encourage them to sign up for Hinge Health. You’ll act as both a key strategist as well as an operational expert working with a small team and partnering with Product on requirements and collaboratively owning the playbook. After launch, you’ll work with the team continuing to manage through the product lifecycle by running experiments to improve adoption and retention until the product is absorbed into the core business or sunset.
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WHAT YOU’LL ACCOMPLISH

• Collaborate with cross-functional teams to strategize and develop go-to-market product launch campaigns that drive conversion, engagement, customer retention and ultimately revenue growth
• Build, QA & ship acquisition and onboarding campaigns via email, direct mail, SMS, and in-app content by using automation to execute high-velocity experiments and gather quick insights
• Develop, iterate and expand engagement and onboarding campaigns through consistent experimentation for each new product and member experience in Iterable, our automation platform
• Cultivate healthy marketing data that allows us to target the right audiences with the right content at the right time, especially through segmentation
• Bring ideas to life by taking copy and designs and building them in our marketing automation platform using HTML and CSS
• Decide and support the absorption of the new product into the core business, or sunset it

WHAT WE'RE LOOKING FOR

• Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
• 7+ years of experience on a marketing operations team, with a focus on marketing automation, that works cross-functionally with teams like Engineering, Data, and Design
• Experience working with CRM systems, preferably Salesforce, and integrating them with marketing automation platforms.
• Proven experience onboarding new products with both success and failure
• Demonstrated ability to create, execute, and analyze data-driven marketing campaigns.
• Hands-on experience building multi-channel user journeys in automation platforms like Iterable or Braze (certification preferred)
• Technical expertise; you use data to build complex segments and dig below surface-level insights
• Strategic mindset; ability to apply and optimize operational capabilities at a strategic level
• Excellent project management, organizational, and communication skills.
• Ability to thrive in a fast-paced, dynamic environment, working both independently and collaboratively with cross-functional teams.
• Strong analytical and problem-solving skills, with a focus on continuous improvement.
• Effective communication and collaboration; you communicate concisely with clarity of thought and operate cross-functionally in ways that elevate the work
• Passion for our mission, with a personal connection to MSK issues or a track-record of mission-driven work

WHAT YOU'LL LOVE ABOUT US

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
• Planning for the future: Start saving for the future with our traditional or roth 401k retirement plan options which include a 2% company match.
• Modern life stipends: Manage your own learning and development budget, use the mental health to support therapy costs, and lifestyle stipends to cover your favorite wellness services, and work-