Social Media Community Strategist - Apparel Brands

Mission:

Ignite meaningful conversations and cultivate a thriving community across Shapermint and Truekind’s social media channels. As the voice of our brands, you’ll turn every interaction into an opportunity to delight our audience, strengthen brand trust, and build lasting loyalty within the shapewear and intimates space. Your work will be key in transforming followers into lifelong advocates by creating authentic, responsive, and emotionally resonant connections.

Main objectives

1. Boost Community Engagement: Drive a 30% increase in engagement on our Meta platforms (from 2% to 2.6%) by creating compelling conversations, responding with empathy and speed, and cultivating a sense of belonging among followers.

2. Fuel Business Growth: Partner with the Social Media team to help achieve $1.4M in revenue from organic and paid social media placements by amplifying content reach and fostering deeper connections with our audience.

3. Elevate Brand Love: Strengthen the perception of Shapermint and Truekind by building a vibrant, supportive, and confidence-driven community—one meaningful interaction at a time.

4. Be Our Voice on Reddit: Proactively monitor and engage in Reddit conversations to address brand concerns, neutralize misinformation, and rebuild trust through transparent, authentic dialogue.

Main responsibilities:

Strategic Community Building (Ongoing Outcomes)

• Design and execute innovative community engagement strategies to drive interactions, impressions, and revenue across social media channels.

• Leverage social listening tools to stay ahead of trends, gauge brand sentiment, and deeply understand the needs and language of our target audience.

• Propose and lead community-building initiatives, including partnerships with influencers and strategic engagement with niche community accounts.

• Amplify brand visibility by actively engaging not only on our posts but also on relevant social content across the industry, establishing Shapermint and Truekind as reference brands.

• Continuously iterate on community management tactics based on real-time data and performance insights to meet growth and engagement KPIs.

• Guide content ideation with audience insights and trend analysis, helping shape social calendars that resonate with our community’s interests and mindset.

• Implement and optimize automation tools like ManyChat to scale comment-to-DM workflows that drive organic reach and direct sales.

• Monitor and refine automation performance by tracking clicks, engagement, and conversion rates to maximize results.

• Maintain a strategic Reddit presence to manage brand perception, address misinformation, and nurture trust through authentic dialogue.

Tactical Execution & Innovation (Accountabilities)

• Spot and analyze trends weekly to ensure content relevance and fuel creative ideation.

• Engage daily with our followers and other accounts to deepen connections, spark conversations, and foster loyalty.

• Set up and manage chatbot automations to enable seamless, high-converting social selling experiences (e.g., “Comment ‘DISCOUNT’ to get a promo!”).

• Craft compelling CTAs and responses that reflect Shapermint’s confident and supportive voice, encouraging community interaction and click-throughs.

• Monitor conversion data from automated DMs to continuously improve messaging and strategy.

• Support content creation with weekly briefs, creative suggestions, storyboards, and insight-based recommendations to grow community engagement.

• Contribute copywriting for captions, comment replies, and community posts that build emotional resonance with our +35 female audience.

• Explore and test AI tools to streamline content ideation and boost creative output.

• Execute daily tasks in community management with discipline and agility, ensuring nothing falls through the cracks.

• Collaborate with the Social Media Strategist to validate that all content aligns with what our audience genuinely cares about.

• Analyze data weekly to refine community strategies and share actionable insights with the broader team.

• Document meetings, update Asana tasks, and proactively share project upd