Staff Product Manager, Marketing Analytics

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're proud to be one of FORTUNE's 100 Best Companies to Work For® and World's Most Admired Companies® 2022.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

About Digital Technology 

We’re not yesterday’s IT department, we're Digital Technology. The world around us keeps changing and so do we. We’re redefining what it means to be IT with a mindset centered on transformation, experience, AI-driven automation, innovation, and growth. We’re all about delivering delightful, secure customer and employee experiences that accelerate ServiceNow’s journey to become the defining enterprise software company of the 21st century. And we love co-creating, using, and highlighting our own products to do it. 

Ultimately, we strive to make the world work better for our employees and customers—when you work in ServiceNow Digital Technology, you work for them. 

As ServiceNow continues its unprecedented growth, the company seeks to further establish its data and advanced analytics foundation and capabilities. ServiceNow is seeking an analytic and strategic thinker to work in the Marketing Analytics function. The Product Manager of Marketing Analytics lead product development projects ensuring the company operates on the best marketing and brand Insights for the Marketing organization, cross functional users across the company in Sales, Products, Finance, Strategy, and the leadership team, to scale the company. This position will be reporting to the Senior Director of Marketing Analytics and will be part of the overall Analytics and AI transformation program at ServiceNow.

What you get to do in this role:

1.     Lead product development: Design, build and support the Marketing Analytics products by assimilating signals from multiple sources and present the information in a user-friendly way to the stakeholders: Marketing and Brand organization, cross functional users across the company, and the leadership team.

2.     Develop solutions and provide thought leadership on campaign analytics, full-funnel multi-touch attribution, digital analytics, event analytics, brand analytics, targeting profiles, contact and lead management, pipeline analytics, and map the customer journey.

3.     Partner with the Marketing leaders, Marketing Operations team, Marketing Events team, Brand team, sales team and stakeholders to envision best Marketing analytics products, alerting capabilities and the interfaces.

4.     Bring the promise of data science and machine learning to reality within Marketing Analytics, increasing decision effectiveness and speed.

5.     Own the telemetry of Customer, Contact and Marketing signals and the definitions. Define and implement policies, processes and procedures for the governance and management of data including data capture from our cloud platform, storage, security, integration, analysis and reporting.

6.     Drive the adoption of Marketing Analytics products amongst the user community, increase the product satisfaction and the impact of the Analytics products.

Desired Outcomes:

1.     Create Marketing Analytics products with maximum adoption from the stakeholders (measured by reach and frequency), user satisfaction, and business impact.

2.     Drive a cultural change, leveraging analytics and data science, to accelerate and enhance critical company priorities on Customers.