Capital One Trade Credit - Digital Marketing Manager

77 West Wacker Dr (35012), United States of America, Chicago, Illinois

Capital One Trade Credit - Digital Marketing Manager

Capital One Trade Credit - Digital Marketing Manager

Capital One Trade Credit provides a proven and uniquely differentiated full-service AR solution to enterprise-scale clients. We help grow and protect merchants by providing flexible Net 30, Net 60, and Net 90 term financing options for their business buyers, with the seamless B2B payment experience they expect. Merchants are paid upfront for transactions, are protected from credit and fraud risk, and are able to upgrade to a digital first, tech-enabled customer experience for their buyers. Capital One Trade Credit partners with hundreds of merchants across verticals throughout the United States. Merchants can offer their business customers an extended terms account that is instantly-decisioned and available for near-immediate use and one that can be underwritten on the business entity (vs. personal credit). These accounts feature payment terms up to 90 days, credit lines up to and beyond $1M where needed, billing and payment reconciliation tailored to business expectations, and online digital self servicing. Capital One Trade Credit is looking to aggressively grow its business by adding new enterprise clients and distribution partners.

ABOUT THE ROLE:

The purpose of the Digital Marketing Manager is to drive lead generation, increase customer engagement, and boost brand awareness through the strategic use of digital marketing channels. This includes paid search, programmatic, social media, website (SEO), and email marketing. This position will report directly to the Director, Acquisition Marketing.

In this role, you will:

Drive digital marketing campaign strategy, development, execution, results measurement and reporting, and campaign optimization. You’ll serve as a key member of the Capital One Trade Credit Marketing team, influencing and driving integrated marketing strategies, working closely with internal stakeholders, as well as external agencies, third-party content partners, and industry media publications. You will develop and execute lead-generating and brand-building marketing campaigns that drive demand, acquire new leads, increase product/solution adoption and expand awareness of the Capital One Trade Credit B2B solution. The ideal candidate will have knowledge of Google Suite (Ads, Search Console, keywords and PPC), SEM/SEO, social media marketing, email marketing as well as an understanding of KPI analytics.

How our hybrid model works
This role is hybrid meaning associates typically spend about half their time (2-3 days per week) in-person at one of our offices listed on this job posting. Monday and Fridays are enterprise- wide virtual work days. Tuesday, Wednesday and Thursday are in-person days for associates to spend time together working in our beautifully-designed team areas.

Responsibilities:

• Work with the digital agency on campaign ideation, creative strategy, targeting, segmentation, budgeting across SEM, display, and social media advertising channels.

• Own the experimental testing design to uncover key insights and inform future campaigns

• Automate, analyze, and report on individual marketing campaign results, website metrics, and bigger

  picture trends to increase lift and conversions

• Employ a test-and-learn mentality and data-centered approach in the development of marketing campaign

  recommendations; openly share learnings and best practices across marketing teams.

• Manage website CMS activities including page creation, layout, website maintenance, on-page SEO, and

  recommendations on user experience updates.

• Drive SEO strategy, work cross-functionally with content owners to define content, onsite and keyword

  optimization strategies to accelerate awareness of Capital One Trade Credit.

• Act as an internal project manager for various initiatives across marketing campaign development/ execution.

• Establish and support scalable processes that ensure best practices in marketing campaign development/ execution and lead management.

• Working closely with Sr. Marketing Manager and Creative Team, own website updating, ensuring that messaging and content assets are current, reg