Position Overview

Company Overview: PNC’s Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Regional Marketing team to elevate our compelling, differentiated PNC brand within local markets, alongside local market teams, regional communications and sponsorships partners.

We are seeking a highly motivated and experienced Marketing professional to join our team to help deliver marketing messages and campaigns that build meaningful connections with our target audiences and drive growth for the business. If you are passionate about bringing the PNC brand to life in a distinctive, locally relevant way through sponsorships and local market initiatives to drive business goals, we want to hear from you.

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all employees feel respected, valued, and have an opportunity to contribute to the company’s success.

This position is primarily based in a PNC location in Pittsburgh, PA, or Cleveland, OH. Responsibilities require time in the office or in the field on a regular basis. Some responsibilities may be performed remotely, at manager’s discretion.

Specific Job Functions to Include:
• Execute integrated, multi-channel initiatives and recommend messaging and marketing strategies to implement in regional and sponsorship marketing plans in conjunction with Senior Marketing Manager.
• Support program optimizations through data analytics, and develop measurement and reporting summaries in conjunction with Regional Communications
• Ensure brand consistency across all marketing channels and touchpoints including, but not limited to digital, print, radio, in-venue signage, and event activations.
• Work cross-functionally and develop strong working relationships with Sponsorships, Corporate Communications, and other key teams
• Lead the development of creative campaigns in partnership with PNC’s agency of record and our internal Creative Services group.
• Clearly articulate brand guidelines, best practices, and processes with internal partners for consistent engagement & execution.
• Support the creation of compelling content for various channels, including social media



Ideal Candidate:
• Possesses a genuine passion for marketing, a curiosity for industry trends, and an understanding of local market dynamics and appreciation for local cultural nuances
• Demonstrates an ability to thrive in a newly formed team environment, showing flexibility and adaptability as the regional marketing team evolves and enhances operating processes.
• Translates feedback from multiple stakeholders, ensuring actionable feedback for agency partners
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks simultaneously, to ensure the timely and efficient delivery of marketing programs and campaigns.
• Maintain a proactive, creative, and innovative mindset to continually improve and optimize our regional marketing efforts.

Experience & Qualifications:
• 3+ years’ consumer marketing experience with a proven track record of successfully developing and implementing marketing strategies to drive brand awareness and customer engagement.
• Creative development and production experience across both digital and traditional channels
• Experience with leading relationships with internal and external agency partners and providing actionable feedback to shape the creative work.
• Prior sponsorship and/or local marketing experience is preferred.

Job Description

• Independently implements and manages a broader set of defined market programs/initiatives.
• Leverages a strong comprehension of marketing strategies.  Contributes to thought leadership and builds consensus across the partnership resulting in increased rigor around program/initiative execution.
• Develops and executes complex marketing programs/ initiatives and activities that may include advertising, sales content and internal communicat