Manager, CRM & Digital Campaigns

Overview

The Manager, CRM & Digital Campaigns is a key supporting role on the Digital Marketing team, helping bring to life CRM campaigns across email, push, and digital channels. This role is hands-on in Salesforce Marketing Cloud and OneSignal, while also serving as a collaborative partner to other Marketing functions including the Paid Media, Brand, and Content teams.

 

We’re looking for someone who thrives in the details, solves problems proactively, and brings a positive, team-first attitude to every project. Bonus points if you have experience working in sports or soccer—or just love the game.

Responsibilities

CRM Campaign Management

• Build, QA, and launch campaigns in Salesforce Marketing Cloud based on strategic briefs, using audience segmentation and dynamic content.
• Execute and optimize in-app, push, and SMS notifications using OneSignal within the MLS app.
• Manage timelines, creative approvals, and stakeholder feedback with teams including Business Intelligence, Marketing Technology, and Creative.
• Monitor message frequency and pacing across segments and markets in Asana to minimize overlap and prevent fan fatigue.
• Coordinate with agencies, vendors, and platform partners to manage delivery timelines and tracking in Asana and Airtable.
• Write or adapt campaign copy across email, push, and in-app to align with creative direction and CRM strategy.

Platform & Data Operations

• Serve as a hands-on lead for execution across Salesforce Marketing Cloud and OneSignal.
• Partner with Business Intelligence and Marketing Technology teams to resolve issues related to targeting, segmentation, or tracking.
• Collaborate with Product and Web teams to implement deeplink requirements in the MLS app.
• Prior to launch, test and QA audience segmentation logic, total counts, UTMs, and tracking URLs to ensure accuracy.

 

Digital Marketing Support & Project Management

• QA site experiences tied to marketing launches, including content accuracy, links, and device responsiveness.
• Support asset and copy delivery for international web projects and campaigns.
• Assist with tactical paid media execution tasks: compiling creative specs, linking assets, tracking UTMs, and documenting targeting.
• Join planning meetings, capture notes, follow up on deadlines, and route creative for feedback.
• Support campaign retrospectives by gathering performance insights from stakeholders.
• Pitch in on ad-hoc web and paid media tasks as needed to support integrated marketing efforts.

Qualifications

Education and Experience

• Bachelor’s Degree required
• 5+ years of experience required
• Certifications (or demonstrated proficiency) in Salesforce Marketing Cloud, OneSignal, Google Analytics, or similar platforms

Required Skills

• High-level of commitment to a quality work product and organizational ethics, integrity and compliance
• Ability to work effectively in a fast paced, team environment
• Strong interpersonal skills and the ability to effectively communicate, both verbally and in writing
• Demonstrated decision making and problem-solving skills
• High attention to detail with the ability to multi-task and meet deadlines with minimal supervision
• Proficiency in Word, Excel, PowerPoint and Outlook
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays

Desired Skills

• Passion for soccer or experience in the sports/entertainment industry
• Basic proficiency in HTML/CSS for email QA and troubleshooting
• Familiarity with A/B testing platforms (within SFMC or third-party tools)

Total Rewards

Major League Soccer offers a competitive starting base salary of $75,000 - $85,000, based on individual qualifications, market financials, and operational business needs. We are committed to providing a Total Rewards package that attracts, supports, engages, and retains talent. Our benefits package includes comprehensive medical, dental, and vision coverage, a $500 wellness reimbursement, and generous Holiday and PTO schedule to promote work-life balance. We also prioritize career and professional development, offering on-the-job training, feedback, and ongoing educational opportunities.

 

We believe in the power of in-person collaboration to fuel creativity, strengthen connections, and cultivate a vibrant workplace. As a result, employees are required to work from an MLS office at least four days a week. We understand the value of balance, so employees also have the flexibili