Senior Marketing Manager

About Appsilon
At Appsilon, we create interactive and user-friendly applications for exploring and visualizing data, helping clients make the best decisions.
Our solutions are used by Fortune 500 and large-scale organizations worldwide to invent new drugs, save people’s lives, optimize processes, and increase revenue.We specialize in custom-made, ready-to-use solutions in R and Shiny, but we also offer versatile data science expertise and a wide range of data-related technologies.
We don’t just code. We partner up with our clients to find the best solution for their business. We help with user adoption and releasing new tools in the company. We have a unique, cross-domain mix of skills, from Computer Science to Biostatistics, Genomics and Data Science. Our team consists of PhDs and industry experts.
Our clients handle vast amounts of data. Organizing and visualizing this data in a manner that enhances decision-making impact, efficiency, and speed poses a significant challenge.
Our solutions eliminate 1000s of hours of manual work for data scientists, preventing significant delays in delivering valuable insights. They are tailored to our clients needs and can be updated in real-time.
Appsilon develops its own R packages that enhance the aesthetics, dynamics, and security of R Shiny apps. These packages facilitate the development and scaling of Shiny apps for enterprise customers, enabling them to accommodate thousands of simultaneous users and function on a distributed infrastructure.
🌏 100% remote company, no physical office, ability to hire top talent worldwide.⚡ Repeatable methodology to deliver results fast. Even in 4 weeks of production for enterprise customers.📈 Experience in delivering results for the largest companies in the world.
Before you apply, please read our code of conduct.

As our Senior Marketing Manager, your mission will include:

• Holistic Campaign Management
-Plan, execute, and manage end-to-end digital marketing campaigns across all available channels, from content creation to distribution through outbound activities, ensuring alignment with sales targets.-Execute key responsibilities with a high degree of autonomy, providing regular updates (daily, weekly, and monthly).-Integrate campaign strategies across different platforms, including social media, email, web, events, and emerging digital channels, to create a cohesive brand experience. -Enhance brand visibility and position in the market, ensuring our message resonates with the target audience.-Implement tactics designed to attract and convert qualified leads, optimizing each touchpoint for maximum conversion efficiency.-Develop and execute both organic and paid ABM strategies, targeting key accounts with personalized campaigns that speak directly to their needs and decision-making processes.
• Analytical mindset and approach (calculating conversion, optimization, CAC itp.)
-Use data-driven methodologies to constantly test and evaluate the success of campaigns and activities, inform the decision-making processes, focus on optimizing conversion rates, minimizing Customer Acquisition Costs (CAC)
• Customer Insight 
-Conduct detailed research to thoroughly understand our Ideal Customer Profile (ICP), identifying their needs and challenges to tailor marketing strategies effectively. Research market trends and propose changes and innovations based on market analysis.
• Content Strategy & Website Optimization
-Strategic ownership of the company’s website to maximize lead conversion rates through thoughtful design and content updates. Our website is our digital storefront; you are the store’s manager, ensuring our digital storefront is attractive, accessible, frequently visited, and optimized for sales.
• Collaborative Teamwork
-Engage in intra- and cross-team collaboration with Sales, Marketing, and Delivery teams. Stay informed of the latest developments to update or optimize our go-to-market strategies, messaging, and landing pages and drive measurable increases in conversion rates.

Here's an example of what your week might look like:

• Chairing the Marketing Weekly meeting to ensure a systematic approach to discussing, reviewing, and tracking the progress of various marketing initiatives. This is crucial for maintaining alignment within the team and fostering a collaborative environment to meet our quarterly strategic goals.
• Campaign management, planning and execution of both inbound and outbound marketing activities, ensuring they align with our strategic objectives.
• Analyzing current and past campaign results, reviewing upcoming leads with the team, and assessing channel efficiency to optimize fut