Client Marketing Senior Specialist

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Client Marketing Senior Specialist

 

This is an exciting challenge and a great opportunity to contribute to the US SMB (small to mid-sized business) division at SAP Concur within the Client Marketing team.

 

Are you interested in creating marketing programs that educate customers, build lifetime value, increase retention and drive business results? Do you prefer a fast-paced environment where every day offers different challenges, ideas and opportunities? Are you passionate about the client experience, providing value added content at each step of the customer journey? Do you love data and measuring and tracking results? Then we’re looking for you to join our US SMB Client Marketing team.

 

This position reports to the US SMB Client Marketing Director and will collaborate closely with multiple cross functional teams to orchestrate and align strategy across multiple channels to develop and deliver multi-touch, multi-dimensional campaigns.

 

Responsibilities:

 

• Develop and lead marketing campaigns to maximize customer engagement, lifetime value, and retention
• Build campaigns to support pipeline growth across multiple business segments 
• Deep dive into customer data points to build strategies for maximizing the value to our customers as they move along their journey
• Partner with the Shared Services, Global Customer Marketing, Corporate Campaigns and Product Marketing teams to influence and collaborate on upcoming programming
• Work closely with cross-functional teams to thoroughly enable new campaigns and client-facing content that adds value
• Foster strong understanding of the value and impact of marketing programs, processes and lead follow-up procedures
• Continually innovate on content and programs to elevate the customer experience wherever possible
• Continuously track and monitor offer/campaign/creative effectiveness and deliver results to the business
• Recognize and adapt to changes to the marketplace and industry and quickly adjust marketing plans accordingly to assure continued success
• Build knowledge and understanding of SAP Concur customers, identifying cohorts of customers across the customer lifecycle to deliver targeted messaging
• Efficiently manage your programming budget, from allocation to vendor payment
• Drive customer retention, marketing influenced and attributed pipeline, and overall customer engagement.

 

Position Requirements:

 

Education, Experience & Training recommended:

• Degree level education with 4+ years marketing experience in B2B industry
• Experience developing and executing successful marketing programming to drive client retention and lifetime value growth and/or pipeline and revenue
• Experience with CRM (Salesforce.com), marketing automation (Eloqua/Marketo), analytics and business insight tools (Tableau), webcast platforms (On24), content and calendar management tools (Smartsheet), and video platforms (Iris/Consensus)

 

Job Specific Specialized Knowledge & Skills:

• Strong written communication and content marketing skills
• Strong communication and interpersonal skills and ability to work with diverse personalities
• Background in marketing for virtual events and webcasts
• Self-starter who seeks empowerment and accountability
• Proven organizational skills and ability to prioritize and manage multiple tasks, events and projects
• Strong team player
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market dynamics
• Knowledge of B2B sales cycle
• Experience working directly with client sales & success teams 
• Strong influencer and team champion (must be energetic and passionate about marketing, our products, our customers and the company)
• Commitment to professionalism and collegiality is required
• Flexibility and willingness to step outside the box and take on unique projects as they are presented

 

Critical Performance Competencies:

• Analytical skills
• Business acumen
• Communication and influence (must be energetic and