Associate Director, New Business Development

Company Description

REFID759551

Remote based role-- must be physically located within the US
 

Job Description

About this Job

The NielsenIQ team leads and manages all of NielsenIQ's relationships with consumer-focused manufacturers and retailers. The team includes thousands of professionals in the United States and Canada and coordinates all relationships for several hundred clients headquartered in North America, including major companies like Coca-Cola, Johnson & Johnson, Mars Inc. and Procter & Gamble, to name just a few. Client contacts range from CEOs through to brand, marketing, sales, category management, IT, insights & analytics, data science and market research executives at all levels. No other company in the world comes close to having the level of insight into consumers that NIQ possesses, nor the ability to integrate this information into truly unique insights for corporations. The Business Development team is charged with growing the penetration of NielsenIQ’s solution portfolio by acquiring new clients and expanding our already existing relationships.

As a Business Development Associate Client Director, you will be responsible for leading relationships with an assigned group of highly strategic clients that currently purchase their base POS and Household Panel data from our main competitor. You will serve as your client’s single point of contact across all NielsenIQ solution areas (Analytics, eCommerce, Retail Collaboration, Technology, Innovation, etc.), to create integrated solutions to solve your client’s most pressing business issues. You will lead a cross-functional team to provide day-to-day servicing to your client base and ensure that service is exceeding the client's expectations. You will manage execution of client partnership growth plans, ensure that annual team financial targets are exceeded and ultimately convince your clients to transition their POS/RMS and Household Panel contracts to NielsenIQ ongoing. You will also support the senior level BD team members in their selling efforts against the larger and most strategic account pursuits for the company via internal thought leadership, sales enablement and operationally critical activities. Ultimately, splitting your time between your own accounts and support of more senior BD staff.

Responsibilities:

• Drive improved relationships with key client contacts across all areas of the client, increase client penetration, and improve awareness of NielsenIQ products and services to drive increased revenue sales growth. Be a true sales “hunter” to drive revenue.
• Build collaborative relationships with cross-functional NielsenIQ Client Business Partners, Client Teams and Practice Areas across all NielsenIQ areas (POS, Panel, Innovation/BASES, Analytics, Technology, Retail, Consumer Insights, Spectra, Connect Partners, Big Data, etc.)
• Collaborate with all partners to ensure Total Client revenue goals are achieved via business development efforts
• Engage with clients on business issues and link them to NielsenIQ analytic solutions
• Guide Practice Areas and client teams to ensure analyses drive value and result in client action
• Persuade clients to consider NielsenIQ to become their contractual primary supplier for POS/RMS data and related services via formal RFP’s
• Develop a clear understanding of NielsenIQ products and solutions.
• Develop and execute the Business Development Win Strategy
• Work all deals through the formalized NielsenIQ Enterprise Sales Process, and properly document the process and status in Microsoft Dynamics
• Drive high customer satisfaction willingness to recommend NielsenIQ to others in the industry.
• Support senior level BD staff with internally critical operational, sales enablement and thought leadership types of activities.

Qualifications

• 5-10+ years of experience in the CPG industry and/or related sales, category management, market research/analytics space, including POS/Panel data
• Relevant experience with the application of NielsenIQ or IRI syndicated POS data, household panel data, analytic modeling techniques, research techniques, and related technology platforms
• Consultative client skills and Innovative problem solving skills
• Ability to write and deliver effective proposals and presentations
• Multi-tasking and Project Management skills
• Demonstrated team and project leadership abilities
• Ability to develop and implement a strategic vision
• Strong knowledge of the CPG industry and client organizations
• Related Industries: Consumer Packaged Goods, Consulting, Information, Sales, Analytics, Big Data, SaaS
• Proven and quantifiable overachievement of revenue, sales and profitability objectives; strong pipeline manag