Demand Generation Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience. Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Sweetgreen, Starz, Vuori, Resy and Cotopaxi.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $230M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.

In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M. In 2025, Kustomer announced a $30M Series B led by Norwest, with continued support from Battery, Redpoint, and boldstart. This milestone reflects strong conviction in our vision and fuels our next chapter of growth: expanding our AI-native platform, accelerating product innovation, and scaling our exceptional team.

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. and U.K. coming together for Kamp Kustomer each year.

About the Role

As the Demand Manager at Kustomer, you will play a critical role in driving our marketing qualified lead generation efforts. Reporting directly to the Head of Demand Generation, you will be responsible for owning and managing the entire webinar funnel, from strategic planning and execution to post-event follow-up and analysis. Your efforts will turn marketing qualified leads into demo requests, significantly contributing to our sales pipeline.

You will collaborate closely with marketing ops, partnerships, performance marketing, and design teams to ensure seamless execution and promotion of our webinars. Your familiarity with webinar tools such as Zoom, LinkedIn, WordPress, and HubSpot will be essential in this role.

You'll be responsible for: 

• Developing and executing comprehensive demand generation plans for live and on-demand webinars, ensuring high-quality content and seamless delivery.

• Managing the full webinar program, including pre-planning, calendar scheduling, promotion, and follow-up processes.

• Utilizing interviews, webinars, videos, and virtual events to expand Kustomer’s reach and generate marketing sourced pipeline

• Writing engaging promotional emails, creating compelling landing pages, and leveraging webinar content for ongoing promotion.

• Working with cross-functional teams to drive webinar success, including marketing ops for setup, performance marketing for promotion, and sales for personalized follow-up.

• Tracking and reporting on key performance metrics, such as webinar registrations, MQL generation, pipeline contribution, and conversion rates.

• Continuously optimizing strategies based on performance data to exceed growth and engagement goals.

• Owning our quarterly virtual summits, which comprise 10+ hours of content, ensuring seamless execution and maximum engagement.

Your qualifications:

• 4+ years of experience in demand generation marketing, with a focus on webinar/video programs.

• Proven ability to manage end-to-end webinar programs, from strategic planning to execution and follow-up.

• Exceptional project management skills, with the ability to coordinate and manage multiple tasks and stakeholders.

• Strong content creation skills, including writing promotional emails, landing pages, and follow-up content.

• Experience with webinar tools, including Zoom, LinkedIn, WordPress, and HubSpot.

• Excellent analytical skills, with the ability to track and report on key performance metrics.

• Strong collaboration skills, with experience working cross-functionally with marketing ops, sales, and performance marketi