Sb HCP Global Brand Manager - All genders

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world’s first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®, discovered in 1923. Since then, Biocodex has evolved from a pioneer to a major international player in the microbiota realm. Meanwhile, Biocodex’s R&D center has focused on the central nervous system, developing an orphan drug, DIACOMIT®. At the end of 2019, Biocodex pursued its diversification with the acquisition of Laboratoires Iprad, a pharmaceutical company specialized in woman’s health.
Biocodex focuses its business on three main areas: Microbiota, Women’s Health and Orphan diseases.
With more than 1,700 employees, Biocodex generated net revenues of above €567 million in 2023, including 33% in France and 67% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

The Sb HCP Global Brand Manager will be responsible for implementing and executing the global marketing strategy targeting healthcare professionals (HCPs) for our OTC probiotic Saccharomyces boulardii CNCM I-745.

With its strong scientific foundation and presence in 95 countries, Saccharomyces boulardii CNCM I-745 is widely recognized and endorsed by healthcare professionals as the gold standard in its category. To maintain this leadership amidst growing competition and evolving healthcare dynamics, innovative strategies are essential to engage, educate, and influence HCPs.

As a key support to the HCP Global Marketing Lead, this role involves contributing to the development of global campaigns targeting HCPs, ensuring their alignment with market realities, and driving their successful adoption and implementation across regions.

The position requires expertise in medical marketing, the ability to coordinate cross-cultural projects, and a drive to innovate in a competitive and dynamic environment.

Your missions

• Participate to the Global HCP Marketing Strategy: implement innovative marketing strategies defined by the Sb HCP Global Marketing Lead to maximize HCP engagement and product prescription.
• Develop Global Marketing Content and campaigns dedicated to HCP: Create and deploy to local teams emotional and scientifically accurate communication materials highlighting product superiority to effectively engage HCP.
• Collaborate with Cross-Functional Teams: Work closely with lead countries, medical R&D, regulatory, and regional marketing teams to ensure cohesive and effective marketing initiatives.
• Medical Educational Initiatives: In close partnership with global medical teams coordinate medical education programs, including webinars, conferences, and continued medical education (CME) initiatives, to engage and inform healthcare professionals about the uniqueness of Saccharomyces boulardii CNCM I-745.
• Performance Tracking and Reporting: track the adoption and effectiveness of global HCP engagement campaigns to provide recommendations and suggestions for improvement.
• Support Local Teams: Provide operational support to local and regional marketing teams to ensure the best execution of the global campaigns and collect best practises.
• Compliance: Ensure that all marketing activities comply with industry regulations, including pharmaceutical codes of conduct and medical marketing best practices.

Your profile

Required Skills and Competencies

• Operational leadership: Proven ability to manage and lead marketing projects involving multiple stakeholders within a given time.
• Expertise in HCP Engagement: Good understanding of how to engage and influence healthcare professionals, with a proven track record in medical marketing.
• Scientific and Medical Knowledge: Proficiency in translating complex medical and scientific information into clear, compelling marketing messages for healthcare professionals.
• Communication Skills: Strong ability to communicate, influence and collaborate with cross-functional and international teams.
• Analytical Skills: Ability to leverage data and insights to inform decisions and optimize marketing strategies.
• Adaptability: Ability to manage multiple priorities and thrive in a fast-paced, evolving environment.
• Collaborative Mindset: Excellent interpersonal skills, with the ability to build strong working relationships across different teams and regions.

Preferred Experience and Qualifications

• Education: Bachelor’s degree in marketing, Business, Life Sciences, or a related field. MBA o