Senior Revenue Operations Manager
Automattic Inc.About the role
At WooCommerce, we’re on a mission to democratize commerce. Millions of merchants around the world build their businesses with our open-source platform, and we’re scaling how we support them.
Specifically, we’re scaling our B2B merchant acquisition efforts and are looking for a Senior Revenue Operations Manager to help build our Revenue Operations function largely from the ground up. This role goes beyond optimizing what exists today: it involves designing systems, processes, and data foundations that don’t yet fully exist, while ensuring they can scale thoughtfully over time.
You’ll partner closely with Sales and Customer Success leadership as a trusted operational and analytical partner, helping establish the foundations that enable clear decision-making, effective execution, and predictable growth.
This is a senior individual contributor role with significant ownership and influence. Your work will directly shape how we operate today and how we scale going forward.
What You’ll Do
- First 90 days: Build core dashboards, identify process/data gaps, establish remediation plans.
- First 180 days: Create capacity and territory models, map the full tech stack and integrations, define the attribution model.
- First 12 months: Achieve predictable forecasting (within ±10%) and establish a scalable enablement foundation.
Day to day, Week to week, Month to month
Systems & Data Foundation
- Own vendor relationships, tools, and integrations (Salesforce, Gong, ChiliPiper, etc.).
- Establish data quality standards, access controls, and governance practices.
- Build durable dashboards and ad hoc reporting that clearly answer “where are we vs. target?”
- Perform ongoing process and data gap analysis, prioritizing practical improvements while keeping long-term scalability in mind.
- Evaluate and implement technology or process improvements to support revenue growth.
CS & Sales Enablement
- Operationalize CS function: customer health, churn prediction, renewal workflows, escalation paths, expansion playbooks.
- Create rules of engagement between Sales and CS for complex GTM.
- Build enablement function infrastructure (topics/process/schedule—not training delivery).
Strategic Revenue Support
- Build tracking for strategic/payment partner merchants critical to NRR.
- Analyze performance trends to guide strategy: win/loss, deal cycle length, seasonality, retention, segmentation bands, and customer bands.
- Create capacity planning models based on pipeline velocity and customer growth.
- Territory planning, quota setting, and compensation administration.
- Support pricing and packaging changes with data and tracking.
- Support mid-funnel pipeline reviews and Sales/CS QBRs.
- Identify and surface GTM and CS inefficiencies through data analysis.
- Build merchant health scoring, expansion potential tracking, and red-to-green workflows.
- Design reporting that gives executives visibility, managers clarity, and reps actionable insights—from pipeline health to forecasting accuracy.
You Might Be a Fit If
- You’ve built RevOps from scratch (6–8+ years of experience, including at least one 0→1 build or major foundation reset).
- You’re deeply data-driven, with a mindset of “if the data isn’t there, how do we get it?”
- You’re comfortable speaking truth to power, using data to surface trade-offs and inform decisions, even when conversations are uncomfortable.
- AI is a strength, not a buzzword—you can point to concrete examples of how you use it in your current role.
- You’re hands-on technically, with strong Salesforce experience (flows, integrations) and comfort working with data (e.g. SQL or Python), not just point-and-click tooling.
- You know the RevOps tooling landscape, and have good judgment about what actually works at scale.
- You’re pragmatic and intentional, balancing short-term fixes with longer-term system design.
- You can partner as an equal with revenue leaders, and communicate data-backed insights clearly to executive stakeholders.
What Good Looks Like
- You can answer “where are we vs. Sales and CS targets?” quickly using trusted data.
- Executives rely on ELT-ready dashboards that communicate complex business simply.
- Core metrics (NRR, CAC, LTV, ASP, time to close, close rates) are clearly defined with documented data sources.
Salary range: $140,000-$200,000 USD.<
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