Senior Director, Product Marketing, GTM and Adoption

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Job Category

Marketing & Communications

Job Details

About Salesforce

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About the Role

MuleSoft is looking for a Senior Director of Product Marketing, GTM & Adoption to own the full customer journey  from pre-sale positioning and launch through post-sale adoption and expansion  across our full portfolio: integration, API management, and Agent Fabric. This role spans both sides of the revenue motion: you'll drive go-to-market strategy for new products and capabilities while building the lifecycle programs that accelerate time-to-value, deepen product adoption, and turn customers into long-term advocates and expansion revenue. You'll report directly to the CMO and lead a team of 2–4 product marketers.

Key Responsibilities

MuleSoft and Agent Fabric GTM Strategy

• Own GTM strategy for key product launches and capability releases  including messaging, sales plays, launch planning, and sales enablement across MuleSoft's full portfolio including Agent Fabric

• Own lifecycle and adoption marketing strategy post-sale, partnering closely with Product, Customer Success, and Sales to drive usage and reduce churn risk

• Build and scale post-sale content, enablement, and campaign programs: onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns

• Define and track GTM and adoption KPIs (pipeline influence, activation, feature usage, time-to-value, expansion rate) and translate insights into marketing programs that move the needle

• Partner with Customer Marketing and Customer Success to identify adoption blockers and build targeted interventions  webinars, certifications, communities, and success stories

• Lead segmentation strategy for existing customers, ensuring messaging evolves appropriately as customers mature from new users to power users to advocates

• Manage and develop a team of 2–4 product marketers, setting priorities and growing their careers

• Collaborate with the broader PMM & PM org to ensure tight consistency between pre-sale positioning and post-sale lifecycle messaging

• Represent the voice of the adopted customer in product and GTM planning

• Excellent written and verbal communication skills; able to translate technical capabilities into customer-facing value

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Sales Enablement at Scale

• Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of MuleSoft and Agent Fabric

• Partner with competitive PMM to deliver enablement content, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona.

• Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Ops to establish a clear operating cadence with quarterly reviews and measurable KPIs.

• Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics

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Executive Communications & Leadership Engagement

• Partner with Product, Marketing, and Sales executives on key sales plays & messaging, QBRs, and strategic leadership communications.

• Serve as a trusted voice for the MuleSoft GTM in senior-level forums and customer executive briefings.

• Collaborate cross-functionally with PMM peers, Product Management org, Sales Strategy, Sales Programs, and Ena