Senior Analyst, Analytics

Company Description

Merkle is a data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that inspire people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology guide improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

This role is remote-friendly, but will need to be available to work EST.

The Senior Analyst, Health Customer Analytics will use in-depth knowledge in quantitative database marketing and an understanding of the business process to help conduct data and analytical analyses to support our client's marketing and promotional activities. These projects will include : Data Analysis and Mining, Analysis of Covariance (test & control), Cluster Analysis, Customer Profiling, Campaign Analysis, and Predictive Statistical Models. We are looking for someone with a broad knowledge of techniques and tactics and judge them critically for potential use in client deliverables. You will work in collaboration with internal and client teams on data acquisition and analysis.

Perform the following core analytics tasks, including:

• Data analysis and mining
• Report building
• Customer profiling and segmentation analysis
• Statistical modeling

Additional daily activities may include:

• You will establish testing and experimentation - the right statistical approach for a given client situation.
• You will conduct ETL operations and coordinate with clients, agencies, and our teams on ETL.
• You will determine quantitative methods for solving client issues.
• You will proactively work with other internal groups throughout Merkle across the globe.
• You will evaluate and improve of internal tools and processes.
• You will develop reports and processes to manage data quality control.
• You will interpret, visualize, and support client teams to deliver insights on analytic results.
• You will anticipate project risk and constraints and proactively work on solutions to address the risk/constraints.
• You will report to the Director, Analytics.

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related. scientific/quantitative field; advanced degree (M.A., M.S., Ph.D.) preferred.
• 2+ years of experience in quantitative marketing arena, in database or digital (addressable) marketing, including understanding of relational database concepts.
• Experience working in the Healthcare industry, specifically Pharma, helpful, but not required.
• Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required.
• Proficiency with multiple analytics tools required - Python, SQL.
• Databricks, Snowflake, and cloud computing platforms experience a plus.
• Experience in dashboard (Tableau, Datorama) design, deployment, and client delivery preferred.
• Experience applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental and design, etc. to solve business problems.
• Discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems.

Additional Information

The anticipated salary range for this position is $78,000-$126,500. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

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About dentsu
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactf