Revenue Innovation Director, Fal.Con (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

Crowdstrike Fal.Con is the world’s leading cybersecurity conference – a flagship event that brings the cybersecurity world together to move the industry forward. This role will help ensure that Fal.Con continues to be not just a category-defining brand moment for CrowdStrike and the industry, but a commercial force multiplier that helps move our business forward.

As the Revenue Innovation Director, Fal.Con, you’ll take the lead on building a global revenue strategy for Fal.Con, activating new revenue models across both partner and customer audiences. You’ll work with teams across Marketing and Sales to ideate and create new Marketing and Promotional Opportunities (MPOs) that drive two-way value exchange between CrowdStrike and Fal.Con sponsors. You’ll develop the value proposition of these new MPOs to Partners, optimize pricing, and ultimately set up a sustainable revenue engine for Fal.Con moving forward. 

This role is for a strategic builder who thrives at the intersection of brand, business, and partnerships. It’s a great fit for someone who is passionate about the importance of cybersecurity and the strength of the CrowdStrike brand, and who has experience driving revenue innovation in industries like media, entertainment, sports, and technology who can see the potential of an event not just as an experience, but as a marketplace of ideas, alliances, and opportunity. You’ll have the freedom to innovate, the platform to be bold, and the responsibility to deliver results that elevate how CrowdStrike and the industry thinks about what a world-class cybersecurity event can be.

What You’ll Do:

1. Build and Execute the Revenue Strategy

• Reimagine what event monetization looks like for a modern cybersecurity brand, shifting from “logo placements” to co-created experiences, innovative MPOs, bold activations, and compelling pre-, and post-event campaigns

• Draw on best practices from industries where partnership monetization is core to the business model, e.g., media, sports, entertainment, fashion, etc.  

• Develop and own a revenue strategy and plan for Fal.Con, including pricing strategy, tiering, packaging, and forecasting for both partner and customer audiences

• Identify and design new partner revenue streams beyond traditional sponsorships, from partner activations and hospitality to digital extensions and co-marketing opportunities

• Develop customer-facing revenue models that drive engagement and value, e.g., registration pricing, premium tiers, loyalty/group/VIP access programs, etc.

• Collaborate with internal stakeholders (Sales, Alliances, Marketing, Finance) to ensure alignment on audience targets, revenue goals, and partner value

2. Orchestrate Execution and Activation

• Collaborate with Partner Marketing and Field Teams to craft mutually beneficial sponsorship value propositions and MPOs

• Serve as the central point of coordination between CrowdStrike and our external sponsorship sales agency, ensuring clarity/value of offer, velocity of deals, and operational excellence

• Work closely with the Events Production and Experience teams to translate sold packages into high-impact delivery onsite

• Ensure every partner experience enhances CrowdStrike’s brand, customer trust, and category leadership.

3. Manage Performance and Accountability

• Own the Fal.Con revenue target and partner with the Registration & Analytics Manager to ensure timely progress tracking, forecasting accuracy, and post-event reporting

• Define and implement KPIs that measure both revenue and partner satisfaction / ROI

• Continuously optimize pricing, packaging, and partner mix based on data, feedback, and strategic goals

• Leverage insights from registration, ticketing, and upsell data to refine audience strategies and identify n