PAID MEDIA & PERFORMANCE DIRECTOR

Company Description

Founded in 2001, GALLEGOS United (GU) is an award-winning, independent and minority-owned agency. We help clients grow through attuned and creatively driven marketing that delivers immersive, socially engaging work that shapes culture and drives client business growth. Our partners include got milk?, Stater Bros., Comcast, Nate’s Honey, AIM Sports Group and South Norte, among others.

Job Description

As a Paid Media and Performance Director at Gallegos United, you will be responsible for leading and overseeing the media planning and performance marketing strategies for our clients. You will guide a team of media planners, buyers, and performance marketers in creating data-driven campaigns that maximize client ROI and drive business growth. With your deep understanding of media channels, digital advertising platforms, and performance analytics, you will play a critical role in shaping and executing successful media and performance marketing initiatives.

Here’s what you’ll be doing:

Media Strategy and Planning:

• Collaborate with the Account team to understand client objectives, target audiences, and marketing goals.

• Develop comprehensive media strategies that align with client objectives and leverage a mix of digital channels, including display, search, social media, video, and programmatic advertising.

• Identify key performance indicators (KPIs) and measurement frameworks to evaluate the success of media campaigns.

Media Buying and Optimization:

• Oversee the media planning process and managing media budgets to maximize campaign effectiveness and efficiency.

• Utilize data and analytics to continuously optimize media campaigns, making data-driven decisions on targeting, creative, and bidding strategies.

• Stay updated with industry trends and emerging technologies, identifying new opportunities for media innovation and growth.

Performance Marketing:

• Develop performance marketing strategies that integrate with media campaigns to drive targeted traffic, lead generation, and conversions.

• Oversee the implementation of performance marketing tactics, including search engine marketing (SEM), search engine optimization (SEO), and conversion rate optimization (CRO).

• Analyze performance data, identify areas for improvement, and implement optimization strategies to enhance campaign performance and ROI.

Team Leadership and Development:

• Lead an internal and external team of media planners, buyers, and performance marketers, providing guidance, mentorship, and professional development opportunities.

• Foster a collaborative and innovative work environment, promoting teamwork and knowledge sharing.

• Conduct performance evaluations, set goals, and provide ongoing coaching and support to ensure individual and team success.

Client Collaboration and Reporting:

• Collaborate closely with clients to understand their business objectives, target audiences, and campaign goals.

• Present media strategies, performance insights, and campaign results to clients, effectively communicating the value and impact of the media and performance marketing initiatives.

• Respond to client inquiries, address concerns, and provide strategic recommendations to optimize campaign performance.

Qualifications

Here’s what you’ll have:

• Bachelor's degree in marketing, advertising, business, or a related field (Master's degree preferred).

• Proven experience (8+ years) in media planning, buying, and performance marketing within a digital agency or marketing environment.

• Deep understanding of digital advertising platforms, including Google Ads, Facebook Ads, programmatic buying platforms, and analytics tools.

• Strong analytical skills, with the ability to analyze and interpret data to derive actionable insights and optimize campaign performance.

• Experience in developing and implementing performance marketing strategies, including SEM, SEO, affiliate marketing, and CRO.

• Knowledge of media planning tools, research methodologies, and industry best practices.

• Excellent leadership and team management abilities, with a track record of leading and motivating high-performing teams.

• Strong client management and communication skills, with the ability to effectively present complex ideas and strategies to clients.

• Strategic thinking and problem-solving abilities, with a focus on delivering results and driving business growth.

• Ability to manage multiple projects simultaneously, meet deadlines, and adapt to changing priorities.

• Stay updat