Sr. Manager Communications

About Goosehead 

Since 2003, Goosehead Insurance has been disrupting the insurance industry by giving clients the power of choice, utilizing a smarter marketing approach, and delivering world-class service. This is all powered by our focus on hiring and retaining extraordinary people. Our clients trust us with their most valuable possessions, so we’re more than just a bit selective when it comes to hiring new team members. 

Job Summary 

Goosehead Insurance seeks an experienced and visionary Content Lead to direct our content strategy and execution. This pivotal leadership role will drive the development of creative, impactful, and high-quality content that aligns with Goosehead’s brand identity and business objectives.  

The Content Lead will oversee the entire content function, from strategy to execution, setting a high standard for brand tone, consistency, and engagement across all channels. You will help implement our brand voice across cross-functional teams, guide the creation of content that resonates with diverse audiences, and ensure alignment with overall marketing goals.  

This role requires leadership excellence, strategic decision-making, and the ability to develop and manage a team of content writers and specialists. You'll plan and execute content strategies that bolster Goosehead’s market presence, customer engagement, and competitive edge.  

If you are a seasoned content professional who thrives at the intersection of creative storytelling and strategic vision, we want to hear from you.  

Principal Duties and Responsibilities 

Content Strategy & Leadership  

• Develop and execute a forward-thinking, comprehensive content strategy that aligns with business goals and elevates the Goosehead brand.  

• Establish and own brand guidelines for tonality, voice, and content quality across all communication channels.  

• Collaborate with senior leadership to ensure content strategies reflect the company’s overall vision and objectives.  

• Provide leadership, mentorship, and direction to a team of content writers and specialists, empowering the team to excel. 

Content Creation & Implementation  

• Drive the creation of engaging, high-impact content across multiple channels, including blogs, social media, PR materials, email campaigns, websites, and more.  

• Deliver content tailored to diverse audiences, balancing creativity with business-driven messaging.  

• Partner with cross-functional departments (such as Product, Marketing, and Design) to create assets that are integrated with larger campaigns and initiatives.  

• Manage external agencies, freelancers, and vendors as needed to scale production. 

Quality Assurance & Brand Advocacy  

• Oversee the editing and proofreading process to maintain high-quality standards for all content output—ensuring content is polished, error-free, and aligned with Goosehead’s brand guidelines.  

• Act as the definitive advocate for the Goosehead brand voice, ensuring consistency in storytelling, language, and tone across all communications.  

Insights, Research, & Optimization  

• Stay ahead of industry trends, competitor strategies, and emerging technologies to continuously innovate and improv