Manager, Revenue Growth Management - Cross Lever Strategy & Execution

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

Role Summary

The RGM Cross Lever Manager will bring MCD’s RGM efforts in driving long term, sustainable, profitable guest count growth while delivering value and affordability to guests to life. This role is responsible for teamwork across strategic activities including (but not limited to) pricing, national and regional promotions, menu, loyalty, and related field functions to support the execution and measurement of the comprehensive value and affordability strategy within the applicable value lever group (e.g., Core Menu, Mass Promotions, Differentiated Rewards and Offers).

Job Duties

• Support RGM Cross Lever Director on analysis, execution, and coordination
• Work with Marketing Strategy on overall Menu item/category role and strategy, work with Menu lever leads across RGM org (e.g. Core & Mass/Differentiated) to define implications for each lever and set business rules & guardrails/principles
• Own price paid vs menu price analysis at an item/category level to ensure menu strategy is driven
• Completes quarterly Guiding principles scorecard for national
• Supports quarterly assessment of RGM performance (coordinating updates on individual levers from lever leads) and ownership of cross-lever analysis, scorecards assessments, adherence to guiding principles, etc
• Supports analysis to set lever targets, strategy, and glidepath and evaluate gaps and LT evolution to identify corrective actions needed.
• Ownership of cross lever modeling / LT evolution of lever vision / strategy & glidepath, including guiding principles
• Build comprehensive story/narrative across all RGM levers, incorporating the “why” and connection points with broader SIP, Econ Policy teams as to how RGM drives the broader business performance
• Support holistic PE3 / leads PE3 taskforce & steering committee

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $112,860 – $143,900 / per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

• 5+ years proven experience required, 3+ years in consulting, client services and/or pricing advisory or strategy, preferred
• Bachelor’s Degree in Accounting or Finance required; equivalent experience will also be considered. MBA or Masters in Finance, Economics, Math preferred
• Ability to frame business opportunities and develop clear, concise and compelling executive-ready communications to various audience groups with minimal guidance
• Analytic Insight: Capability and experience analyzing large amounts of data using multiple data sources, develop analysis templates/tools and synthesize various findings into actionable recommendations
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
• Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term I