Sr. Associate, Marketing

About Grubhub

At Grubhub, we champion restaurants from coast to coast. Restaurants sit at the heart of communities. It’s our mission to strengthen their roots, deepen their connections, and increase the positive impact they have on people and society.  

Grubhub, part of Wonder, delivers the best local, authentic cuisine right to diners’ doors—and new customers and billions in revenue to local businesses. Featuring over 375,000 merchants in over 4,000 cities nationwide, our innovative technology, user-friendly platforms, and streamlined delivery capabilities have made us an industry leader in the world of online food ordering.    

Since we opened our doors in 2004, Grubhub has been opening doors all across the country. Bakery doors in Hyde Park, jibarito joint doors in Queens, and doors of opportunity all across the country. Join our team and help us open more. 

About The Opportunity

This role will be responsible for the end-to-end execution of CRM campaigns, including email, push, and in-app messaging. With a diner-first mindset and strong attention to detail, this role will lead campaign creation from strategy through launch, and will collaborate closely with business, marketing, and analytics stakeholders to drive measurable growth. The ideal candidate will develop content strategies, design audience segmentation, create testing roadmaps, and utilize dynamic CRM capabilities to create engaging content for diners. This role will also consult with cross-functional teams to influence campaign design, ensure flawless execution, and optimize live campaigns. Additionally, this role will own the content calendar, recommend workflow and platform optimizations, maintain a best practices playbook, and serve as a subject matter expert in CRM best practices to deliver exceptional customer experiences and drive engagement and conversion.

The Impact You Will Make

• Own and execute email, push, and in-app (CRM) campaign creation from intent generation, strategy, and planning to launch (end to end ownership) to increase new customer engagement, engage and retain active diners, and reacquire lapsed customers in partnership with business, marketing, and analyst stakeholders, to drive measurable growth

• Develop the message and content strategy, creative approach and development, target audience and segmentation, and testing roadmaps

• Consult with analytics, data, product, engineering, and business teams to understand key data points, diner profiles, journeys, and metrics to influence the design of and launch campaigns from ideation to post-launch monitoring

• Partner with analytics, data, studio teams on inputs and QA for campaign launches to ensure flawless execution and deployments

• Build, execute, and optimize messaging for dynamic content-driven ad hoc and automated/triggered campaigns in Braze

• Monitor live campaigns to ensure quality, solutioning with stakeholders for optimization and remediation

• Operate with a diner-first mindset and strong attention to detail to design, build, and optimize CRM journeys with personalized messaging, triggers, and automation to deliver a customer experience that drives engagement and conversion

• Conduct creative, messaging, and targeting tests to drive diner engagement and orders, as well as build and maintain a playbook of learnings

• Recommend and implement operational, workflow, and platform improvements for ongoing optimizations of stakeholder management, operational production and QA, and documentation processes to drive efficiency

• Own development of content calendar and key CRM messaging points for your business area and/or diner lifecycle segment

• Serve as CRM subject matter expert to apply channel best practices, diner insights, platform capabilities, and competitive insights to develop and execute CRM strategy and personalized consumer experiences

What You Bring to the Table

• Bachelor’s degree required

• 1+ years experience in direct CRM operations (email and push)

• Hands-on executional experience in Braze (or similar ESPs and/or Consumer Engagement Platforms e.g., Salesforce Marketing Cloud, Iterable)

• Ability to manage multiple initiatives simultaneously, work well under pressure and tight deadlines, stay organized, and take projects from initial request through to implementation and deployment

• Ownership mindset to proactively identify future opportunities and effectively a