WIRED is where a better future is imagined. For three decades, we have been the indispensable guide to a world in constant transformation. We cover humanity’s biggest challenges, from climate change to global security, from pandemic preparedness to the future of democracy, and tell stories of the people trying to solve these challenges and the role science and technology can play—for good or ill. WIRED reaches more than 30 million people each month through WIRED.com, our digital edition, the magazine, social media, and live events.

Job Description

Location:

New York, NY

WIRED is looking for an experienced, creative, relentless newsroom leader to oversee audience development and content strategy for its editions around the world. 

Reporting directly to the Global Editorial Director, this role is a senior leadership position within WIRED. It requires someone with fast-paced, digital news and reporting experience who can both shape how we package and promote editorial content, as well as provide insights that will inform our big-picture storytelling strategies and daily newsroom decisions. The ideal candidate for this role will have experience working with teams around the world, and expertise in both on and off-platform editorial strategy: How to build and cultivate loyal audiences on Wired’s website and other owned products, like podcasts and newsletters, as well as how to craft engaging journalism that reaches audiences on platforms like TikTok and Instagram. 

This role will oversee audience development, social, and analytics functions for WIRED editions worldwide, and partner closely with our social video production units to ensure that their work is informed by insights and maps to our overall strategies for social platforms. The right candidate should be comfortable setting high-level audience growth strategies and disseminating KPIs; equally important is their desire to get into the weeds on everything from story packaging to pushing out a blockbuster scoop. They should thrive in the chaos of a fast-paced news environment, and be solutions-oriented about audience challenges and the rapidly transforming digital publishing landscape: finding new and novel ways to reach and engage audiences is a must, as is growing our community of loyal WIRED subscribers.

Although this role is primarily focused on newsroom and audience outcomes across WIRED markets, it also requires someone who can collaborate with other members of WIRED’s leadership team and Conde Nast stakeholders on revenue imperatives. The ability to connect the dots between audience strategy and brand revenue opportunity is vital; the right candidate for this role will be an eager and engaged partner with Conde Nast’s commerce, consumer revenue, and commercial organizations to maximize the revenue potential of WIRED’s journalism.

Primary Responsibilities:

• Lead audience development and social promotion efforts in a fast-paced, digital newsroom publishing dozens of stories daily, in addition to bespoke newsletters, podcasts, and vertical video products. 

• Provide high-level audience development strategies and guidance for WIRED across owned platforms and products, and off-platform destinations like TikTok and Instagram. Consistently iterate on these strategies to ensure that WIRED meets its KPIs across global editions.

• Work with WIRED’s social media leads to develop enterprising social media strategies, emphasizing a mix of O&O referral and bespoke platform brand identity as appropriate. Get in the weeds with editors on packaging, visuals, and more, to ensure that WIRED is maximizing its audience reach and impact on every single story.

• Work with WIRED’s analytics team members to identify new content opportunities for brand growth and deliver meaningful, unvarnished feedback to editorial teams, in both day-to-day ways and bigger picture ones. 

• In collaboration with WIRED’s editorial leadership, develop and oversee newsletter strategy and newsletter products, and work with WIRED’s editorial team on testing and optimization on a rolling basis.

• Provide ongoing and iterative guidance to WIRED’s audience development, social, and editorial teams around SEO best practices, including trainings; constantly evaluate the search and online landscapes to future-proof WIRED vis-a-vis AI and other related impacts to O&O traffic and audience reach.

• Hire, onboard, and develop top talent who are suited to a fast-paced news environment. Clearly articulate roles and expectations, and maintain clear processes and communication channels across the team across time zones and markets.

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