Junior Product Marketer

Company Description

Part of the Ratiodata Group, Accesa is a leading technology company headquartered in Cluj-Napoca, with offices in Oradea and Munich. Over the past 18 years, the company has been establishing itself as an employer of choice for IT professionals who are passionate about problem-solving through technology and want to have a measurable impact through their work.  

 A trusted partner for major brands in Retail, Consumer Goods, Manufacturing, and Automotive, Accesa helps businesses embrace flexibility, adaptability, and evolution within their digital journey, through a large spectrum of tailored IT services, leveraging mainstream, niche, as well as legacy technologies.  

Its sister-company RaRo delivers complex digital evolution solutions for highly regulated industries like Insurance and Banking and, together, the two companies cover the complete digital evolution journey of their customers, from hardware to software and managed services solutions. 

With more than 1,000 IT professionals in its 12 Competence Areas and 5 Technical Offices, the two sister companies join forces to build a distinctive people-first culture that enables their people to thrive, their clients’ business to evolve and end-users to succeed.  
 

About the project 

Organisations look for a seamless, fast and secure transition to the hybrid working model, for this purpose we have build access a seat. Access a seat is a workspace management software that bridges the gap between HR teams, Corporate Real Estate Managers, Facilities, Office Management & their employee’s flexibility through an all-in-one dashboard that allows people to book the desired desk or even a parking spot.

You, as the Junior Product Marketing Specialist will play a crucial role in developing marketing strategies, crafting messages and execute campaigns to drive customer acquisition and engagement for the app. This is an excellent opportunity for a marketing enthusiast looking to gain hands-on experience and grow in a dynamic environment.

Job Description

• Develop a deep understanding of the Access a seat App, its features, and the target audience.
• Collaborate with the product development team to gather insights on new features and updates and translate them into compelling marketing messaging.
• Assist in developing comprehensive marketing strategies and go-to-market plans for the access a seat app.
• Create and execute marketing campaigns across various channels to generate awareness, drive customer acquisition, and increase engagement.
• Create compelling, differentiated messaging and positioning, with a clear understanding of the target customer and the core capabilities of the offering.
• Develop engaging marketing materials such as blog posts, email campaigns, social media content, and website updates.
• Conduct market research and competitive analysis to identify industry trends, customer needs, and opportunities for differentiation.
• Track and analyze marketing campaign performance metrics to identify areas for improvement and optimize marketing efforts.
• Support the creation of sales enablement materials and collaborate with the sales team to drive customer acquisition efforts.
• Build and maintain relationships with industry influencers, bloggers, and media outlets to enhance brand visibility.
• Stay up to date with industry trends, emerging technologies, and marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 1-2 years of experience in marketing or a relevant internship experience.
• Strong passion for marketing and eagerness to learn and grow in the field.
• Basic understanding of marketing principles and best practices, including digital marketing, content marketing, and social media marketing.
• Excellent written and verbal communication skills in English, German is a plus.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in using marketing tools and platforms such as analytics, social media management tools, and email marketing software.
• Ability to work collaboratively in cross-functional teams.
• Detail-oriented with strong organizational and project management skills.

Additional Information

At Accesa & RARo you can:

Enjoy our holistic benefits program that covers the four pillars that we believe come together to support our wellbeing, covering social, physical, emotional wellbeing, as well as work-life fusion.

• Physical: premium medical package for both our colleagues and their children, dental coverage up to a yearly amount, eyeglasses reimbursement every two years, voucher for sport equipment expenses, in-house personal trainer
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