Senior Content Manager

At ActivTrak, we believe data-driven insights can help teams work smarter, not harder. We’re redefining the future of work by equipping companies with visibility into how work happens — and helping them optimize productivity and planning without compromising trust or flexibility.

We’re looking for a Senior Content Manager to lead the charge in telling our story across every stage of the customer journey. This is a high-impact role for a skilled storyteller, strategic thinker and strong project manager who’s passionate about transforming complex workforce analytics into compelling, actionable content.

You’ll drive end-to-end content strategy — from awareness through retention — working cross-functionally with stakeholders across marketing, product and customer success to ensure our content delivers business results. If you're part strategist, part editor-in-chief and thrive in a fast-moving SaaS environment, we’d love to meet you.

What You'll Do

Content Strategy & Planning

• Develop and execute a comprehensive content strategy aligned to the full customer lifecycle — from demand generation to adoption and advocacy
• Collaborate closely with Lifecycle Marketing, Demand Gen, Web, Corp Comms and Product Marketing teams to ensure content meets business goals across every channel and funnel stage
• Maintain and evolve a centralized editorial calendar that aligns with campaigns, launches and seasonal opportunities
• Manage team of writers to ensure brand guidelines and ActivTrak strategy is successfully executed

Editorial Ownership & Quality Control

• Serve as the editorial gatekeeper — ensuring all content is on-brand, error-free and strategically aligned
• Review and finalize content created by internal writers and external partners before publication

Content Production & Repurposing

• Oversee the production of various asset types including blogs, whitepapers, case studies, guides, customer stories, webinars, web copy, landing pages, product pages, email nurture tracks and onboarding content
• Create content briefs that specify audience cohorts, tasks, questions, SERP features, schema and internal link targets.
• Repurpose high-performing content into new formats to maximize reach and ROI

Cross-Functional Collaboration

• Lead content planning meetings and kickoff sessions with stakeholders across marketing, sales, product and customer success.
• Collaborate with designers, writers and external vendors to deliver content on time and at scale

Performance & Optimization

• Define KPIs for content performance and track against goals related to engagement, pipeline contribution, adoption and retention
• Partner with SEO/AEO internal lead and external agency to ensure alignment with program, editorial guidelines and priorities

Requirements

Background & Experience:

• 6-10+ years in content marketing, strategy or editorial roles — ideally in B2B SaaS, with lifecycle or customer marketing exposure
• Strong experience developing full-funnel content strategies (awareness to retention)
• Experience managing both internal content teams and external contractors or agencies
• Has worked cross-functionally with marketing ops, product marketing, corporate comms and brand

Core Competencies:

• Can develop and operationalize a multi-touch content strategy that aligns to the buyer and customer journey
• Acts as the gatekeeper of content quality, doing final editorial reviews and enforcing voice/tone/brand consistency
• Comfortable collaborating with stakeholders to prioritize content that supports business needs (web, demand gen, lifecycle)
• Strong editorial background, with attention to storytelling, clarity and conversion
• Strong project management skills to oversee production of content assets across the team

Strategic Thinking:

• Understands how content fits into broader growth and retention strategies
• Experience mapping content to persona-based journeys across channels and lifecycle stages
• Can interpret analytics and make informed decisions to refine strategy over time

Tools & Skills:

• Familiar with SEO and working closely with SEO teams/agencies
• Familiar with marketing automation platforms (e.g., HubSpot, Marketo)
• Comfortable with content management tools and workflows (Monday,  Google Docs, CMS)
• Knows how to drive and measure content performance and engagement
• Familiar with the norm