RGM Manager, Benelux

As an integral member of the regional RGM community, you will be accountable for creating value and financial impact for Bacardi.  You will help build and develop capabilities to drive sustainable GP/case growth by creating best in class RGM practices that enables us to Set, Get and Keep price as well as to optimize mix. Your ability to combine a strategic business approach while managing multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix.

You will lead and develop strategic value generators to support the Benelux sustainable revenue growth through designing, leading, embed & execute relevant best practice Revenue Growth Management practice in Benelux and beyond.

You will build and embed the functional capability of Pricing Strategy, Trade and Promotional & investment Optimization driving value growth

You will guide creation of frameworks, tools, and guidelines to drive greater effectiveness and ROI of commercial investments and promotional spending

You will guide, challenge, and work together with Sales team to set up contracts in a best way, find new opportunities to grow GP and GP/case.

RESPONSIBILITIES

Key objectives:

·        You will implement value generators to support Benelux’s sustainable revenue growth through designing, leading, embed & executing relevant best practice Revenue Growth Management practices.

o   Streamline and lift current ways of working X-functionally ensuring Sales / Marketing can be self sufficient where possible, so RGM can focus on the RGM pillars.

·        You will build and embed the functional capability of all RGM pillars, recommended Price to Consumer, Promotions (including on-trade), Price Pack Architecture & Mix Management, throughout the organization.

o   With for FY26 / FY27 a strong focus on promo and mix management. 

o   Continue the drumbeat on the price to trade and term program increasing optimization and transparency of our trade spend transparency, and enables the commercialization of our pricing strategies

o   Develop a framework to deliver (multi)-year accretive price strategy across Bacardi products capturing market trends, economic environment, including project on brand repositioning, working x-functionally with the sales team, the IKAM team, category development and Marketing.

o   Develop, lead and embed best practice RGM practices in the IAP process providing the consistency and transparency required to develop, implement and track our pricing and promotional initiatives

o   You will be responsible for ensuring that the Europe price strategy is in line with global guardrails and value committee targets

o   Responsible for inter-company and inter-channel and inter-customers net price defensibility

·        Identify and support the delivery of key customer deliverables, working with Account teams to ensure plans fully adopt the architecture and are realised within the fiscal year

·        Challenge & work with the Brand and Commercial teams with the RGM expertise and advice to enable an effective commercialization of category strategies and initiatives.

·        You will guide, challenge, and work together with x-functionally to find new opportunities to grow GP and GP/case

·        To identify opportunities by brands to ensure that our brands remain profitable for the customer and Bacardi

·        You will drive standardization and simplification of the RGM work throughout Benelux transitioning to one standard European way of operating.

·        Apply the frameworks and capability to manage and drive profitability by channel/customer enabling customer marketing and commercial teams to effectively allocate resources.

Develop talent and capability

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