Sr. Director of Product Marketing

Company Description

Nexthink is the leader in digital employee experience management software. The company provides IT leaders with unprecedented insight allowing them to see, diagnose and fix issues at scale impacting employees anywhere, with any application or network, before employees notice the issue. As the first solution to allow IT to progress from reactive problem solving to proactive optimization, Nexthink enables its more than 1,200 customers to provide better digital experiences to more than 15 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 9 offices worldwide.

#LI-Hybrid

Job Description

Nexthink isn’t just a software company. We created and lead the Digital Employee Experience (DEX) category — and now we’re looking for a storyteller and strategist who can help us take it to the next level. 

This is your opportunity to own the narratives that define an entire market, connect complex technology to C-level priorities, and bring our platform to life in ways that inspire action. If you can turn product features into movements and messaging into moments, we want to talk. 

We’re looking for a Sr. Director, Product Marketing (based in Boston, MA) to lead the development and execution of our product positioning, messaging, and storytelling strategy for Nexthink’s DEX solutions. You’ll be responsible for translating complex technology into inspiring narratives that resonate with our audiences—from IT leaders to the C-suite—and drive engagement, demand, and revenue. 

What You’ll Do:

Category & Positioning Leadership 

• Serve as a category evangelist, shaping and amplifying Nexthink’s role as the DEX leader to analysts, press, partners, and executive audiences. 
• Build persona-based narratives that resonate from IT ops to the CIO suite, connecting emotional hooks to business-critical outcomes. 
• Craft positioning that differentiates Nexthink and elevates our entire portfolio in a fast-evolving market. 

Storytelling & Evangelism 

• Translate technical features into compelling, human stories that make customers and executives lean in. 
• Deliver presentations that earn the trust and attention of senior IT leaders and C-level audiences. 
• Represent Nexthink on stage and in market conversations as a thought leader in the future of Digital Employee Experience. 

Go-to-Market Leadership

• Own GTM strategy for major launches and cross-sell initiatives, aligning tightly with Product, Sales, and Growth Marketing. 
• Drive competitive positioning, pricing narratives, and value frameworks that accelerate adoption and revenue. 
• Operate with urgency, ensuring our messaging keeps pace with the velocity of our engineering and product teams. 

Content & Enablement 

• Lead creation of high-impact content — solution briefs, ROI stories, executive decks, and customer case studies. 
• Partner with Sales Enablement to arm field teams with the tools and messaging they need to win CIOs and IT leaders. 

Market Intelligence & Insights 

• Stay ahead of trends and competitive shifts to continuously evolve our category narrative. 
• Conduct persona research, customer interviews, and win/loss analysis to refine positioning and GTM strategy.

Qualifications

• 8+ years of Product Marketing experience in B2B SaaS or enterprise software (Senior Director level for 10+). 
• Proven ability to craft compelling, persona-based storytelling that connects technical solutions to executive priorities. 
• Track record of elevating positioning and messaging to win the ear of CIOs and senior IT executives. 
• Experience serving as a category evangelist, driving thought leadership in a fast-growing market. 
• Expertise in GTM strategy, competitive positioning, and launch execution. 
• Experience operating at the speed of agile product and engineering teams. 
• Executive presence and presentation skills; comfortable representing the company at major events. 
• Background in IT, digital experience, or infrastructure software (VDI, endpoint management, EUC) a plus. 

Additional Information

We are the pioneers and trailblazers of a global IT Market Category (DEX) that is shaping the future of how the world works, giving our customers’ IT Teams total digital visibility across their enterprise. Our innovative solutions integrate real-time analytics, automation, and employee feedback across all endpoints. This enables our IT teams to solve complex technical challenges, create ever more productive workplaces, and deliver happy, satisfied employees in the digital workplace.

With over 1000 employees across 5 continents, Nexthink operates as One Team, connecting