Lead, Competitive and Market Insights for Stable Brands

Job Title: Lead, Competitive and Market Insights for Stable Brands

Location: Boston, Bridgewater, Paris , Lyon, flexibility for other locations will be assessed

30 % of travel expected.

About the Job

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure is also required. In line with this, project DRIVE is shepherding change throughout the organization and created the development of the Go-to-Market Capabilities (GTMC) team within the company.

The new GTMC organization is charged with delivering best-in-class capabilities to bring speed and increased value to commercial operations. It will refine priorities across products, markets, and the pipeline through dynamic resources allocation and efficiencies. Silos that existed between business units as well as duplicative and overlapping resources will be replaced with standardized processes and tools. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to do more with less and facilitate the best-informed strategic decision making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best in class capabilities, strengthen global support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Lead, Competitive and Market Insights for Stable Brands is responsible for leading a team focused on delivering integrated competitive intelligence (CI) and market research (MR) insights deep rooted in an understanding of the external healthcare environment and Sanofi’s internal business. This is a player-coach role, and based on the experience of the candidate, they will have direct responsibilities for market research and or competitive intelligence for some of the products supported by their team. Leading with an action-oriented insights approach, they will help drive global and local strategies. The Senior Director will be an integral strategic partner to Sanofi’s commercial leadership and many cross-functional stakeholders (e.g., market access, medical affairs etc.) They will lead a high performing team that aims to exceed expectations of those they support. Partnering with the Sanofi extended offshore team to maximize the insights generation and delivery process is also a key responsibility of the role.

This position will report to the GTMC, Global Head of MRCI Sanofi and will be based in Cambridge, MA - Bridgewater, NJ.


Main Responsibilities

Together with other MRCI leads, co-create and implement the MRCI team purpose to:

• Bring the best resources to each MRCI deliverable and key stakeholder exchange

• Drive innovation where marketing teams can leverage more actionable insights faster

• Inform both high level strategic tradeoffs and operational execution on key issues

• Ensure insights delivery to Stable brand stakeholders are tailored to each specific audience to empower commercial teams

• Guide the brand planning process via strategically grounding it in insights from the most relevant and timely market research and competitive intelligence

Be a MRCI expert and cross-functional consultant:

• Attend, contribute to (where applicable) and report back on both medical and MRCI subject matter conferences to advance expertise on both

• Be an integrated insights leader working in lockstep with the I&A Business Analytics team as well as across the MRCI team with market research and competitive intelligence excellence partners

• Foster strong agency relationships to ensure seamless insights gathering and findings that deliver on key brand business objectives

• Specialize across a number of