VP, B2C Strategy & Growth

Department: Segments

Employment Type: Full Time

Location: UK or USA Remote

Description

About us
Digital Science is an AI-focused technology company providing innovative solutions to complex challenges faced by researchers, universities, funders, industry, and publishers. We work in partnership to advance global research for the benefit of society. Visit digital-science.com
Overleaf is the market-leading scientific and technical writing platform from Digital Science. Loved by over 20 million users, it’s trusted by top research institutions and Fortune 500 companies around the world. Users can collaborate easily with colleagues, track changes in real-time, write in LaTeX code or a visual editor, and work in the cloud or on-premises. Visit overleaf.com

Please note - Due to business needs, we can only accept applications from candidates based in the US who reside in the EST timezone or are willing to work EST hours.
Your new role

The VP - B2C Markets is a senior member of the B2C Segment leadership team and reportsdirectly to the EVP - B2C Markets. This role sits at the intersection of General Management and Strategy and will work on Overleaf, Papers, and Writefull products.  
This role helps define the strategic vision for the B2C market and then works across the organisation with functional business partners to ensure that plans are delivered.  Time will be split across strategic planning, oversight of projects and key workstreams, financial budgeting, analysis and reporting. 

What you’ll be doing

• Lead market research and analysis to develop proposals for new B2C commercial opportunities.
• Collaborate with segment and functional teams to estimate resources and costs for strategic initiatives, translating plans into GTM strategies and overseeing execution.
• Identify and cultivate external partnerships to support product growth and new initiatives within the B2C market.
• Support the EVP B2C Markets in shaping and communicating the strategic vision and overarching business strategy for Digital Science in the B2C market.
• Analyze and interpret business KPIs, targets, and historical performance data to identify improvement opportunities and understand current strategies.
• Monitor the implementation of strategic initiatives within the B2C market, ensuring alignment with segment goals and financial targets.
• Prepare financial forecasts for the B2C Segment, including revenue and cost forecasts, and create data visualisations to influence business decisions.
• Develop a deep understanding of Digital Science's B2C solutions and collaborate with other Segment Leaders to provide strategic and operational input to Segment functions.
• Work with functional and segment leads to understand new offerings, ensuring effective go-to-market planning and supporting business cases for enhanced solutions.

What you’ll bring to the role

• Experience and understanding of B2C markets.
• Ability to extract insights from complex data, create compelling visualisations, and develop strategic hypotheses that influence decisions.
• Skilled in financial modeling, forecasting (revenue and cost), and business performance analysis, including KPI evaluation.
• Experience with competitor analysis, market sizing, and trend evaluation to identify new commercial opportunities.
• Proven track record in identifying and shaping new initiatives, partnerships, and overseeing comprehensive go-to-market strategies.
• Experience in managing execution across multiple initiatives, tracking progress, and resolving issues.
• Experience participating in or leading governance processes to ensure aligned decision-making across functions.
• Deep empathy for end-users and B2C customers, translating feedback into strategic improvements.
• Advanced proficiency in data modeling and business intelligence tools (e.g., Excel/Google Sheets, Tableau, Power BI, Looker)

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective. 
The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:
We are brave in the pursuit of better We are collaborative and inclusive We are always open-minded We are from and for the community 

We're an equal opportunity employer. All applicants will be considered for employment without attenti