Manager, Mobile UA

<p>&nbsp;</p> <p>2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games.</p> <p><strong>What We Need:</strong></p> <p>We are looking for a passionate and self-motivated Mobile User Acquisition Manager to join our Mobile Marketing Team. Reporting to the Senior Manager, Mobile User Acquisition, this role will work with a number of stakeholders to grow our existing mobile games as well as supporting future titles. This position will emphasize game-specific audience, creative, and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.&nbsp;</p> <p>The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative, and Analytics teams. The role requires clear communication of complex strategies in a visual and accessible manner. This requires you to work onsite in the Cat Daddy studio location in Kirkland, WA.&nbsp;<br><br><strong>What You Will Do:</strong><strong><br></strong></p> <ul> <li>Development and implementation of world-class new user acquisition and retargeting strategies.</li> <li>Build, run, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.</li> <li>Be proficient in current and future mobile advertising trends, including proactively introducing new advertising channels, purposefully testing new optimization methods, advocating for new ad formats and having a growth hack mentality.</li> <li>Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.&nbsp;</li> <li>Monitor &amp; measure creative performance to evaluate how UA optimizations and changes influence results.</li> <li>Identify areas of improvement by analyzing performance, convert data into actionable insights.</li> <li>Test and define a strategy for channel-specific creatives.</li> <li>Proactively introduce new technology for automation and operational efficiency.</li> <li>Cultivate business relationships with ad partners and unlock alpha/beta testing opportunities.</li> </ul> <h4><strong>Who We Think Will Be a Great Fit:</strong></h4> <p>You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a requirement. You should have a comprehensive view of the entire user jour