Music Product Operation Graduate (Music Promotion and Distribution-NA.ANZ) - 2025 Start (BS/MS)

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

Team Introduction
SoundOn is an all-in-one platform powered by TikTok, designed to better service music creators through each step of their career — from TikTok integrated promotion tools to universal music distribution, from diverse monetization opportunities to smart music creation. SoundOn exists to give every music creator and label the power to authentically connect with new audiences and "do music" their way.

We are looking for talented individuals to join our team in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.

Successful candidates must be able to commit to an onboarding date by end of year 2025.

Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.

Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:
- Discover music promotion efforts and manage weekly pipelines to match songs with proper promotional resources.
- Work with the product team, A&R, and artist management teams to form marketing proposals, including influencer marketing, creative ideation, and rollout plan.
- Collect feedback and generate insights for product development of music promotion platform and algorithmic promotion strategy iteration.
- Initiate and lead the promotion campaign with cross-functional teams like artist management team, operation, marketing and growth teams, and Off-Bytedance partners. Manage the projects effectively to secure the promotion results.
- Identify and monitor emerging music and trends, explore new promotional opportunities and use cases to better leverage TikTok's ecosystem to enhance promotion capability

Qualifications

Minimum Qualifications:
- Bachelor's degree or above
- Passion for music and using TikTok, exposure to mainstream digital streaming platforms
- Ability to work in a fast-paced environment, plan and deliver on tight deadlines, effectively collaborate cross-functionally, and manage multiple tasks
- Logical and critical thinking. Quick learners and eager to take on challenges
- Good data sense and product thinking. Grounded and have a high sense of responsibility.

Preferred Qualifications:
- Field of study in computer science, marketing, math, or related majors are a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $67725 - $101333 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretiona