Brand Manager, Pediatric Nutrition Media - Columbus, OH

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

BRAND MANAGER PEDIATRIC MEDIA

Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, Ohio, currently has an opportunity for a Brand Manager, Pediatric Media in our Nutrition Division. This person will lead and direct National and Retail Media for Pediatric Marketing. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna® – to help them get the nutrients they need to live their healthiest lives

The Brand Manager will be responsible for upfront strategic planning with the Media agencies to effectively translate business objectives into consumer-focused solutions that demonstrate meaningful and tangible results. This includes development, implementation and management of comprehensive digital media strategies inclusive of paid search, paid social, OTT, OLV, digital display, endemic partnerships, retail and audience targeting refinement. The individual in this position will work across several marketing and cross-functional teams, including marketing, sales, shopper, public affairs and finance, to turn business strategies into executable media strategies across all products and segments. The person in this position is expected to optimize plans, build organizational knowledge and drive results through regular reviews of analytics and established KPIs. Candidates must be self-starters demonstrating a strong work ethic, exceptional strategic and analytical skills, and ability to convert insights into actionable recommendations.

What You'll Work On

• Primary Contact for Pediatric Media working with partner agencies to create overarching media strategies based on overarching business and marketing goals/objectives

• Plan media based on outlined strategy including business/marketing objectives, content strategy, channel strategy and identified target audiences

• Build and present digital media recommendation – channels, tactics and budgets that include impact to CRM and HCP Strategies, and deliver optimization recommendations across digital buys

• Provide strategic consultation to drive the development of digital paid media creative

• Collect, analyze and derive meaningful insights, key takeaways, and optimizations for performance data with or without the assistance of an analyst

• Manage budget monthly with direct input to forecast models and financial decisions

• Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and response

• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely

• Audit and evaluate competitors’ media efforts on a regular basis

• Maintain strong time management, organi