Senior Manager, Consumer Marketing

Position Summary: 

Acadia is seeking a Senior Manager, Consumer Marketing to help shape and execute the consumer marketing strategy for Nuplazid, with a focus on patients, caregivers, and advocacy audiences. In this role, you’ll bring the brand strategy to life through impactful omnichannel campaigns—driving digital engagement, media execution, and social presence that make a real difference for patients and their families.

You’ll oversee brand and unbranded websites, lead social media strategy, and partner closely with cross-functional teams and agency partners to deliver high-quality, results-driven programs. Using customer insights and performance analytics, you’ll continuously refine tactics and introduce innovative approaches to enhance the consumer experience.

This role is ideal for a creative, data-driven marketer with a strong background in digital and omnichannel execution who thrives in a fast-paced, collaborative environment. If you’re passionate about healthcare and want to make an impact through meaningful consumer engagement, we’d love to hear from you.

Primary Responsibilities:

• Contributes to the development of consumer marketing strategy aligned to brand strategy.
• Directs the user experience (UX) for branded and unbranded websites.
• Evaluates and implements innovative technologies and tactics aligned with consumer marketing objectives.
• Executes the tactical plans and activities of marketing strategy,
• Evaluates and executes brand media plans
• Leads the implementation of an integrated cross-functional, omni-channel plan across digital channels.
• Leads the development of social media strategy across consumer, patient/caregiver, and Advocacy audiences.
• Leads updates to brand.com.
• Leads updates to DSE.com.
• Monitors website analytics and develops recommendations for subsequent DSE.com and brand.com releases.
• Partners with Commercial Insights, Analytics and Operations to incorporate customer insights.
• Leads specific market research studies to drive customer insights
• Partners with and supports cross-functional departments/colleagues like HCP Marketing, Patient Support Services, Commercial Operations, Advocacy, Sales.
• Engages with AORs and supplier partners to drive tactical plan performance effectively and efficiently.
• Develops and delivers presentations as needed to commercial leadership and other internal groups.
• Participates in and adheres to MLR submission and review processes.
• Coordinates, manages and monitors marketing budgets.
• Adheres to all corporate policies and industry guidelines in a compliant manner.
• Other responsibilities as assigned.

Education/Experience/Skills:

Bachelor’s degree in Marketing or related field. A minimum of 8 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena, with significant experience in digital and omnichannel marketing.to create a seamless customer experience. Healthcare and Consumer Marketing experience preferred. An equivalent combination of relevant education and experience may be considered.

Must possess:

• Biopharma brand management and multi-channel tactical experience
• Demonstrated experience building multi-channel marketing campaigns
• Demonstrated experience in analyzing and deriving business insights from performance data for all relevant omnichannel channels, including website, CRM, SEM, display and social media promotions
• Demonstrated successes in one or more areas of marketing development, execution and measurement (e.g., market research, campaign development, program development, tactical implementation, ROI analysis)
• Demonstrated experience directing agency partners
• Demonstrated ability to work in a dynamic, fast-paced team-oriented environment
• Demonstrated ability to interface/collaborate with other departments to achieve business goals
• Demonstrated ability to effectively communicate issue