B2B Marketing Manager, US

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest independent consumer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!

Trustpilot is growing fast in North America, and we’re looking for a driven and strategic B2B marketer to help shape the next phase of our journey. As our new B2B Marketing Manager for the US market, you’ll play a pivotal role in driving commercial growth through lifecycle marketing and customer advocacy.

This is a hands-on, high-impact role for a marketer who thrives on experimentation, collaboration, and storytelling. Reporting to the Senior Director of US Marketing, you will lead initiatives that deepen relationships across the buyer and customer lifecycle — from acquisition to retention — while uncovering and showcasing our most passionate customer advocates.

You’ll be joining a collaborative and close-knit marketing team that spans New York, Denver, London, Edinburgh, Copenhagen, Hamburg, and Milan. We value teamwork, trust, and shared ambition — and we all roll up our sleeves to get things done. You’ll have the autonomy to shape and deliver campaigns that move the needle, all while contributing to a central program plan that unites our global efforts. With a broad scope of responsibilities and plenty of room to innovate, no two days are ever the same.

What you'll be doing:

• Design and execute multichannel nurture programs that engage prospects and customers across the funnel, accelerating adoption, conversion, retention, and expansion.
• Collaborate with our global Lifecycle Marketing team to adapt and amplify global initiatives in the US market.
• Identify, build, and maintain 1:1 relationships with key customers for storytelling and advocacy — including case studies, co-marketing opportunities, press engagements, and event participation.
• Lead campaigns that empower our customers to amplify their TrustSignals — including review content, Trustpilot star ratings, and more — across their own marketing and advertising.
• Partner closely with Sales and Customer Success teams to align goals, share insights, and co-develop marketing programs that support commercial targets.
• Track and analyze performance data to understand what’s working, iterate quickly, and improve campaign outcomes.

Who you are:

• An experienced B2B marketer with a track record of driving measurable outcomes across the customer lifecycle; SaaS experience strongly preferred.
• Skilled at developing and delivering marketing campaigns — from strategy to execution to performance reporting.
• Comfortable in a high-performance, cross-functional environment with strong stakeholder engagement skills.
• Confident using marketing automation platforms, CRM tools, and other MarTech systems to build and measure campaigns (e.g., HubSpot, Salesforce).
• Insight-driven and customer-obsessed — you care deeply about what motivates your audience and know how to tailor your messaging accordingly.
• A natural relationship-builder, especially when it comes to customer storytelling and advocacy.
• Hands-on, collaborative, and resourceful — you're just as happy rolling up your sleeves as you are planning strategically.
• Experience in a B2B marketing agency setting is a strong plus — especially if you’ve partnered with commercial teams and delivered campaigns that connect strategy to results.

What's in it for you:

• A competitive base salary ranging from $108,750 - $117,500 gross per year. This range doesn’t include any variable pay such as bonuses, awards made under Trustpilot’s equity program or other benefits. 
• A range of flexible working options to dedicate time to what matters to you
• 20 vacation days + 2 personal days +10 paid holidays per year 
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities supported through the Trustpilot Academy and Blinkist
• Full health insurance 
• 401k matching your contributions dollar-for-dollar up to 4% of your base salary
• Discounted club membership at Life Time Fitness
• 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activi