Marketing Cloud Email and Automation Specialist

The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Marketing Cloud Email and Automation Specialist. Reporting to the Executive Director of Digital Strategy and Innovation, the Marketing Cloud Email and Automation Specialist is responsible for creating, editing, and deploying email communications that drive alumni, donor, and stakeholder engagement across the University of Tennessee System and its campuses. 

This position plays a pivotal role in ensuring a seamless, consistent, and brand-compliant user experience for email communications, journeys, and automation built in Salesforce Marketing Cloud. Additionally, this role will assist in QA processes, email performance analysis, and reporting to measure effectiveness and optimize future campaigns.

Job responsibilities include, but are not limited to: 

Email Design and Deployment: Build, edit, and deploy email campaigns using Salesforce Marketing Cloud, ensuring alignment with UTFI and campus branding and messaging standards. Design and maintain email templates in Content Builder, focusing on mobile responsiveness, accessibility, 

and user experience. Develop and test automation workflows, including complex journeys, transactional emails, and triggered communications. 

Quality Assurance (QA) and Process Management: Assist with comprehensive QA testing for email campaigns to ensure functionality, formatting, and accuracy before deployment. Help develop and maintain a robust QA checklist and documentation to streamline processes and prevent errors. Collaborate with team members to ensure data extensions, segmentation, and personalization rules are correctly implemented in campaigns. 

Performance Analysis and Reporting: Monitor email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights to stakeholders. Develop a rubric of A/B testing ideas and a method to track results. Conduct A/B testing to optimize subject lines, calls-to-action, content layout, and other campaign elements. Generate regular reports to evaluate campaign success and recommend strategies for improvement. 

Required Education and Experience 

The candidate who fills the Marketing Cloud Email and Automation Specialist position is required to have: 

• Bachelor’s degree