Sr. Manager, Product Marketing

At Flash, we are revolutionizing urban mobility and parking. As the leader in cloud-based parking technology, we provide innovative, scalable solutions that enhance mobility, reduce congestion, and improve the overall parking experience. Our comprehensive platform integrates hardware, software, and mobile applications to deliver seamless and efficient parking management. Join us in shaping the future of mobility and making a positive impact on urban living.
The Sr. Manager, Product Marketing will develop and execute comprehensive marketing strategies to promote our products, enhance brand awareness, and drive sales growth. This role requires a strategic thinker with strong leadership skills and a proven track record in product marketing. This position reports to the SVP, Revenue Ops and Marketing.
Location: This is a Hybrid role based out of Austin, TX.
Travel: 5-10%

What You'll Do:

• Develop and implement marketing strategies to achieve business objectives in the parking industry.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Define product positioning, target audiences, and value propositions.
• Lead product launch planning and execution, ensuring timely and successful product introductions.
• Develop go-to-market strategies and launch plans for new products and features.
• Create and manage integrated marketing campaigns across various channels (digital, social media, events, etc.).
• Monitor and analyze campaign performance, adjusting strategies as needed to optimize results.
• Develop compelling marketing collateral, including presentations, brochures, and case studies.
• Track and report on key marketing metrics, including lead generation, conversion rates, and ROI.
• Use data-driven insights to refine marketing strategies and improve performance.
• Present regular performance reports to senior leadership.

What You Bring:

• Leadership: Demonstrated ability to lead, inspire, and develop a team.
• Communication: Strong written and verbal communication skills, capable of articulating complex ideas clearly.
• Collaboration: Proven ability to work effectively with cross-functional teams and build strong relationships.
• Resilience: Ability to handle pressure and stay focused on achieving results.
• Creativity: Creative thinker with a strategic mindset and attention to detail.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in product marketing, preferably in the parking industry or a related field.
• Proven track record of successful product launches and marketing campaigns.
• Strong leadership and team management skills.
• Proficiency in marketing automation tools, CRM software, and data analytics.

Join us in making a difference as we build our future. Flash is an equal opportunity employer dedicated to diversity, equality, and inclusion. We provide equal employment opportunities to all employees and applicants for employment. Flash prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.